digital marketing - google Blogs

• Jan 15, 2025
• AFTW Marketing Team
• Digital Marketing

In the digital age, paid advertising has become a critical strategy for law firms to attract high-quality leads and grow their client base. Combined with retargeting, paid campaigns can ensure that no opportunity slips through the cracks. Here’s how law firms can effectively utilize paid advertising and retargeting to maximize their marketing budget and achieve measurable results.

• Jul 17, 2023
• Architechs for the Web
• Digital Marketing

Digital marketing is consistently changing, and staying up to date with Google's algorithm updates is crucial for maintaining a strong online presence. Google frequently updates its algorithms to improve search results and provide users with the most relevant and high-quality content - and it is essential to understand these updates and proactively adapt your strategies to stay ahead of the competition.

• May 15, 2023
• Architechs for the Web
• Digital Marketing

For many years, businesses everywhere have understood that digital transformation is necessary. And, with computers being in our pockets today, there are many benefits that come with digital technology - such as speed. But did you know that isn't the only benefit? With digital transformation propelling every business forward, the workforce with the knowledge and skills will drive success. Here are four skills that all business needs to drive digital transformation.

• Dec 01, 2022
• Architechs For The Webs
• Digital Marketing

Are you looking for a way to grow your customer base without breaking the bank? Do you know what one of the cheapest forms of marketing available is? Social Media is not only one of the cheapest forms of marketing available today, but the Return on Investment (ROI) it provides to companies is growing daily. The real question is, which social media platform is best for your business? This tends to be a tricky question because there are so many popular platforms today - and you can use them all. But, when choosing the best social media platform(s) for you and your business, remember one thing. The best platform for your business will vary depending on your products and services, audience, and platform versatility. So, to help you make an informed decision, here are the five best social media platforms for business and why.

• Mar 01, 2022
• Architechs for the Web
• Digital Marketing

If you have a website and your sales have dropped recently or if you have never seen a bump in sales since launching your website, chances are your business is not showing up on Google searches. An easy way to check is to search for the services or products you offer. If your website URL does not show on the first couple of pages of the organic search return or your business is not listed in Google Maps, the following issues may be the reason your website is not effectively driving online users to your business.