Blog

• Dec 02, 2024
• AFTW Marketing Team
• General Info

SEO is changing. If you’re an accountant or run an accounting firm, you’ve probably heard all about the usual SEO tactics—targeting keywords like “tax advisor near me” or “accounting services for small businesses.” But as the digital landscape evolves, there’s a new kid on the block you should be paying attention to: Entity SEO. And, trust me, it’s more than just a buzzword. Let’s explore how Entity SEO is revolutionizing local search, why local relevance is more important than ever for accountants, and what you can do to stay ahead in the game.

• Nov 29, 2024
• AFTW Marketing Team
• General Info

The competition among personal injury law firms in the digital space is nothing short of fierce. Every day, thousands of potential clients search for terms like “car accident lawyer” or “slip and fall attorney,” and everyone wants to land on that coveted first page of search results. But SEO in this niche is tough, demanding not just precision but also the ability to quickly adapt to changes in search algorithms. Enter AI-powered SEO tools, the latest game-changers transforming how law firms stay visible, relevant, and competitive.

• Nov 25, 2024
• AFTW Marketing Team
• General Info

Picture this: You’ve just launched a new fundraising campaign for your nonprofit. You’ve sent out email blasts, shared heartfelt posts on social media, and maybe even made some phone calls to loyal donors. But here’s the catch—when those potential donors get curious and visit your website, what do they see? Is it an inspiring, easy-to-navigate space that tells your story and encourages them to give, or is it a confusing, outdated site that makes them second-guess your credibility? Spoiler alert: The quality of your website can make or break your fundraising success.

• Nov 20, 2024
• AFTW Marketing Team
• General Info

Let’s paint a picture for a moment. Imagine your CPA firm’s website as a digital storefront, a welcoming place where potential clients get their first impression of your business. Now, here’s a question for you: If most visitors were peeking into this “store” through a mobile window, would you still be happy with what they see? If your website isn’t optimized for mobile-first design, the answer might be a resounding no—and that’s a problem.

• Nov 20, 2024
• AFTW Marketing Team
• General Info

Let’s be honest: Legal marketing can feel… a little dry. A lot of text-heavy websites, stock photos of gavel-wielding hands, and formal language that doesn’t exactly scream engaging. But here’s the thing—your potential clients aren’t looking for “text-heavy” or “formal.” They’re looking for a connection. They want someone who understands their pain, their uncertainty, and their need for answers. And nothing builds that connection faster than video.

• Nov 19, 2024
• AFTW Marketing Team
• General Info

Running a successful CPA firm involves juggling client communications, managing important documents, scheduling appointments, and keeping track of countless other details. Sound familiar? It’s a lot to handle, and it can become overwhelming—especially when every email, phone call, or scheduling request eats into the time you could be spending on high-value work. But here’s the good news: the right website features can automate much of this busywork, saving you hours each week and significantly boosting your firm’s efficiency.

• Oct 15, 2024
• AFTW Marketing Team
• General Info

At Architechs for the Web, we specialize in crafting high-performing email campaigns that convert leads into paying clients. A key element of our success is NLP (Natural Language Processing)—a technique rooted in psychology and linguistics that allows us to communicate more effectively and persuasively with your audience. By using NLP-based strategies, including Milton Model language, we help clients connect emotionally with their readers, driving engagement and doubling conversions.

• Oct 13, 2024
• AFTW Marketing Team
• General Info

At Architechs for the Web, we know that coaches thrive when they can focus on helping clients transform—not worrying about the technical side of marketing. That’s where we come in. With over two decades of experience, we build all-in-one funnels that do everything for you: from lead generation, email automation, SMS texting, and upsells, to bump orders and more. Our mission is simple—maximize your revenue while reducing your workload. When done right, funnels generate $100,000+ in recurring revenue, year after year, by seamlessly converting leads into paying clients.

• Oct 12, 2024
• AFTW Marketing Team
• General Info

At Architechs for the Web, we’ve been working with a variety of clients across industries, specializing in SEO and online marketing to help them grow their businesses in the online space. Many of our clients now rank for competitive keywords—increasing their know, like, and trust factor by tenfold. As a result, their webinar attendance and course sign-ups have surged, demonstrating the power of a well-executed SEO strategy.

• Oct 11, 2024
• AFTW Marketing Team
• General Info

As attendees of Pubcon for over 15 years, we’ve learned the importance of staying ahead of SEO trends. This year’s focus on entity SEO and E-E-A-T offers powerful insights for coaches looking to build authority and attract more clients. Ranking for even one competitive keyword—like “executive coach near me”—can transform your business, especially when combined with multi-platform strategies.