Blogs

• Sep 01, 2025
• Architects for the Web
• Web Design Company

You’ve built a website, traffic is trickling in, but your inbox is silent. Sound familiar? This is the story for many CPAs—especially those serving nonprofits. You might offer exactly what a nonprofit client needs, but your website isn’t showing it. And it’s not just about looking modern; it’s about converting interest into action. In this article, we’ll explore why most CPA websites underperform—and how you can turn your site into a steady stream of qualified leads.

• Aug 30, 2025
• Architects for the Web
• Web Design Company

Imagine this: a person has just been in a car accident. They reach for their phone and type in "car accident lawyer near me" into Google. Who shows up? The top result on Google Maps gets the call. This article explores how and why your firm needs to dominate local search and appear in the Google Maps Local 3-Pack to consistently bring in new, high-quality clients.

• Aug 21, 2025
• AFTW Marketing Team
• Tradeshow Exhibitor

Trade shows create sparks of opportunity. The booth is buzzing, prospects stop by, conversations flow, and lead forms pile up. Yet too often, once the lights dim and the exhibit hall clears, the momentum vanishes. The stack of business cards becomes an untapped list, outreach is delayed or generic, and competitors swoop in digitally before you do. For exhibitors, this is not just a missed chance. It is a costly pattern that drains ROI and makes growth harder than it should be.

• Aug 21, 2025
• AFTW Marketing Team
• Tradeshow Exhibitor

The average exhibitor spends $25,000 on a trade show booth. It draws attention for just a few days, then the floor empties, the buzz fades, and the materials go into storage. Without a digital strategy, all that effort has an expiration date. Momentum disappears the moment the booth comes down. For many businesses, that means tens of thousands invested in travel, staffing, and design delivers only a temporary return.

• Aug 20, 2025
• AFTW Marketing Team
• Web Design Company

Hiring a full-time marketing team might sound like a logical next step when you're looking to grow your CPA firm—but it’s not always the most practical or profitable move. Between salaries, training, and managing the day-to-day, it’s a lot to take on, especially if you’re already deep in tax deadlines or client work.

• Aug 20, 2025
• AFTW Marketing Team
• Tradeshow Exhibitor

If you’re a local business, entrepreneur, or growing e-commerce brand, you know the feeling: trade shows sound like the golden ticket to visibility. You pour tens of thousands of dollars into booth space, ship displays across the country, cover staff travel and hotel bills, hand out branded swag, and spend three exhausting days trying to catch the attention of busy attendees.

• Aug 15, 2025
• Architects for the Web
• Web Design Company

Let’s be honest—getting someone to visit your nonprofit’s website is no small feat. But getting them to stay, connect, and donate? That’s where the real challenge begins. If you're seeing traffic but donations are low, your website might be quietly turning potential donors away—and you may not even realize it.

• Aug 15, 2025
• AFTW Marketing Team
• Search Engine Optimization

The renewable energy market is expanding at a pace that brings both opportunity and fierce competition. Solar energy consultants now find themselves not only competing on technical expertise but also on digital visibility. With so many firms promising similar capabilities, the difference between being found and being overlooked often comes down to one factor: search engine optimization (SEO).

• Aug 12, 2025
• AFTW Marketing Team
• Web Design Company

In today’s digital age, a nonprofit’s website is often the first point of contact with potential donors, volunteers, and partners. Many organizations—especially those with tight budgets—turn to do-it-yourself (DIY) website builders thinking they’re saving money.

• Aug 11, 2025
• AFTW Marketing Team
• Search Engine Optimization

RE+ is the clean energy industry’s largest stage, attracting over 40,000 attendees from more than 130 countries. Utility executives, commercial property developers, municipal leaders, and solar EPC firms all gather to discover new technology, forge partnerships, and evaluate vendors. For solar companies, it is not just another event, it is a rare convergence of high-intent buyers actively looking for solutions.