digital marketing - brand awarness Blogs

• Dec 20, 2024
• AFTW Marketing Team
• Digital Marketing

In today’s hyper-digital world, law firms no longer rely solely on referrals and word-of-mouth. A robust digital presence isn’t just optional—it’s essential. Potential clients often search online before they ever pick up the phone. That first impression? It’s your digital brand. So, let’s dive into how you can establish a solid online presence that sets your law firm apart from the competition.

• Mar 12, 2024
• AFTW Marketing Team
• Digital Marketing

In the vast digital landscape where businesses strive to establish their presence, branding has become more crucial than ever. A strong brand not only sets you apart from competitors but also fosters trust and loyalty among consumers. In the realm of digital marketing, where trends evolve rapidly, it's essential to harness expert strategies to build and maintain your brand effectively. This is where Architechs for the Web steps in. Let's delve into some of the expert strategies we employ to help businesses elevate their brands in the digital sphere.

• Feb 15, 2022
• Architechs for the Web
• Digital Marketing

You know to review your tax plan, your annual budget for salaries and bonuses, the upgrades and renovations budget, your rainy day and someday funds, and your charitable donations for the year. But, one annual review business owners and company executives all too often forget to schedule is their marketing plan. Here are 5 reasons missing this strategy session could be a costly mistake.

• Jan 01, 2022
• Architechs for the Web
• Digital Marketing

Posting videos on social media channels is essential to attracting more customers to your business feed, but it can become a time-consuming and overly complicated chore that takes you and your employees away from core business tasks. Luckily, these four marketiing tools combat the challenges of editing and uploading your engaging content and turn video posting into a smiple process that looks like you hired a pro.

• Nov 01, 2021
• Architechs for the Web
• Digital Marketing

Your brand says a lot about your company philosophy as well as the services or products you offer. Incorporating these three marketing strategies will allow your customers to stay connected to your brand throughout the year while building interest in your company news, sales, bundles, and events. Which one(s) are you missing that could be the key to developing your customer base and growing your reach online and off?

• Oct 15, 2021
• Architechs for the Web
• Digital Marketing

If your website is not attracting a lot of traffic, the issue could be how your brand is listed on different channels. One of the primary mistakes businesses often make when first forming an online presence is to use a different name for the company when setting up each online account. This could include subtle differences like capitalization variances as well as adding words like "The" or a city location. Discover why developing a clear brand identity across all channels is a critical component of your online marketing strategy and what you can do to improve your brand performance after different names have been used.

• Jul 15, 2019
• Architects for the Web
• Digital Marketing

Are you looking to increase your sales, generated new leads, highlight your latest product line, or introduce your company to a larger customer base? If you have been contemplating getting a website and using it to promote your products and services online, this article may help you see how website marketing brings you the best return for your investment. Here, we will review the top seven reasons marketing online is beneficial for most, if not all, industries, no matter the business goals you are trying to accomplish. 

• May 15, 2019
• Architechs for the Web
• Digital Marketing

When forming your online marketing strategy, it can be easy to focus a lot of your attention on the critical back-end features of a website. Is it SEO-friendly? Can my customers see my site on their phones as easily as on their laptops? But, what about how it looks as a first impression to users? Although there is no limit to how creative today's sites can be, these five elements should be always considered before purchasing or approving the look and feel of your business website.

• Apr 10, 2017
• Architechs for the Web
• Digital Marketing

If you’re new to micro-moments, understanding how exactly they can help your business can be trying. After all, what is in a micro-moment that wasn’t there before with traditional advertising and even SEO optimization? The answer to that question lies in the huge consumer shift to mobile devices.

• Apr 07, 2017
• Architechs for the Web
• Digital Marketing

The key to any successful e-Commerce business is capturing sales and making sure your conversion rate is as high as possible. The perennial question, of course, is how to do that? Google has identified key moments in the habits of shoppers, where they make decisions and shape their brand preference. They call these micro-moments.