digital marketing - technical Blogs

• Dec 19, 2024
• AFTW Marketing Team
• Digital Marketing

In the fast-paced world of digital marketing, tracking the effectiveness of your strategies is not just an option—it’s essential. For law firms, understanding what works and what doesn’t is key to optimizing campaigns and maximizing return on investment. Here’s how to use analytics and KPI tracking to measure success and refine your digital strategies.

• Jan 01, 2021
• Architechs for the Web
• Digital Marketing

Teenage influencers should not be the only ones who understand how to use the perfect hashtags and here's why. Our SEO experts at Architechs for the Web get asked a lot of great questions about this fundamental marketing tool that can help any business grow online. Let's dive into all the best practices and see how following the rules can have a huge impact!

• Aug 01, 2019
• Architechs for the Web
• Digital Marketing

Web page metadata is often overlooked when posting content because it is not directly related to your Google ranking. That said, metadata is more important than you might think with increasing website overall activity. For example, it acts as a tool to help the bots find keywords on your page that consumers are searching. Read on to learn more about why metadata matters and how you can put it to work for your website to get the click results you want.