digital marketing - pay per click (ppc) Blogs

• May 01, 2023
• Digital Marketing

Have you been looking for an efficient yet cost-effective way to drive traffic to your business’s website? Then PPC, or pay-per-click, is what your business needs. Usually associated with first-tier search engines, PPC is an internet model that drives traffic to your website. Make it so that you, as the advertiser, will pay a publisher every time your advertisement is clicked. But those aren’t the only benefits of PPC Advertising.

• Jan 02, 2019
• Architects For The Web
• Digital Marketing

Search engine optimization or SEO – the reason your business listing is at the top or bottom of the search results. If you are new to the ways of the SEO bots, we have all been there. You try to use the right keyword in the suggested places to be listed at the top of the Google searches for your business, services, and products. Maybe you even take a SEO course in hopes this moves your listing further up the produced chain of business websites. Sometimes it works, and others it flops for a multitude of reasons, many of which are beyond your control.

• Feb 10, 2016
• Dominic Parrillo
• Digital Marketing

Digital Marketing - Organic vs Pay Per Click

• Dec 10, 2015
• Dominic Parrillo
• Digital Marketing

SEO, PPC, Social media marketing. They're terms that all of us are familiar with, and not without reason. The Internet changed the way business works, and for small businesses, it affords incredible opportunities. The digital era advanced an age where companies could rise and fall overnight, as outlined by the successes of companies like ...read more.