digital marketing Blogs

• May 01, 2019
• Architects for the Web
• Digital Marketing

It keeps us in touch with loved ones around the world, it helps us find those friends we thought we had lost from our childhood days, and it touts 2.2 billion active monthly users and nearly 1.5 billion daily users. Facebook clearly offers a massive market for any growing business to tap into by utilizing their various advertising options. The bottom line? Facebook ads should be a critical part of every successful business' marketing strategy. But, even after selecting the best type of advertising campaign from a dizzying selection of as types that meet your primary objective and budget, how do you create an effective ad that draws the users to act and gets the results you want? Let's explore the ad elements that both draws your audience in with a solid hook and ultimately leads to increasing your revenue.

• Jan 02, 2019
• Architects For The Web
• Digital Marketing

Search engine optimization or SEO – the reason your business listing is at the top or bottom of the search results. If you are new to the ways of the SEO bots, we have all been there. You try to use the right keyword in the suggested places to be listed at the top of the Google searches for your business, services, and products. Maybe you even take a SEO course in hopes this moves your listing further up the produced chain of business websites. Sometimes it works, and others it flops for a multitude of reasons, many of which are beyond your control.

• Nov 04, 2018
• Architechs for the Web
• Digital Marketing

At the end of every year comes the time to assess your business strategy and find out what went well and what needs improvement. It is important to do this so you can accurately pinpoint what your goals will be for the upcoming year and create a strategy to make them happen. Whether your goal is to increase sales, bring in new customers, improve your customer relations, or all of the above, your marketing strategy is the most important way to make them happen, and social media is the number one way to reach your target audience.

• Sep 14, 2018
• Architechs for the Web
• Digital Marketing

Hundreds of millions of people log on to Facebook every day. As a business owner, this presents a unique opportunity for you to connect with current and potential customers. It’s incredibly easy to get started setting up a Facebook page. The site’s algorithm allows you to set up a highly targeted marketing campaign that is bound to bring in results. Here we share 8 reasons to give Facebook marketing a try.

• Jul 19, 2018
• Architechs for the Web
• Digital Marketing

If you’re using Facebook to stay in touch with friends and family, then you’re already familiar with Facebook Messenger. Facebook Messenger is a great tool to communicate with people in real time. As such, it can really make a difference for your business. In fact, many of your customers are probably already looking for ways to contact you directly with the least amount of hassle – and Facebook Messenger is one of their preferred tools.

• May 25, 2018
• Architechs for the Web
• Digital Marketing

Whether you’re starting a new business or promoting a company that has been in existence for a few years, you can’t ignore Facebook marketing to reach new customers. With over 2 billion active users worldwide, it’s the biggest social media platform and uniquely suited to spread the word about your products or services. When it’s done right, your Facebook marketing campaign can keep your current customers engaged and help you attract more business.

• Feb 21, 2018
• Architechs for the Web
• Digital Marketing

Architechs for the Web has been working with clients all over the United States. Our company’s headquarters are located in Daytona Beach, and we have been working with the community for over 20 years. Our expertise lies in web design, SEO, and content marketing. We create stunning websites and help improve your search engine rankings.

• Jan 09, 2018
• Architechs for the Web
• Digital Marketing

Facebook marketing is not always intuitive, but with these tips you can take advantage of everything this medium has to offer.

• Apr 10, 2017
• Architechs for the Web
• Digital Marketing

If you’re new to micro-moments, understanding how exactly they can help your business can be trying. After all, what is in a micro-moment that wasn’t there before with traditional advertising and even SEO optimization? The answer to that question lies in the huge consumer shift to mobile devices.

• Apr 07, 2017
• Architechs for the Web
• Digital Marketing

The key to any successful e-Commerce business is capturing sales and making sure your conversion rate is as high as possible. The perennial question, of course, is how to do that? Google has identified key moments in the habits of shoppers, where they make decisions and shape their brand preference. They call these micro-moments.