10 Things You Must Know about Facebook Marketing
- Jan 09, 2018
- Architechs for the Web
Facebook marketing is not always intuitive, but with these tips you can take advantage of everything this medium has to offer.
- Optimize Your Facebook Page
You want to set up a business profile, not a personal page to get started with Facebook marketing. It’s important to fill out as much information as possible. Your customers shouldn’t have to hunt around to find a way to reach you. It’s also really important to fill out the “About” section on Facebook with information that pertains specifically to your business, the things that make people want to buy from you instead of someone else.
- Pick the Right Profile Photo
On Facebook, your profile photo is more important than your cover photo. While your cover photo is prominent when visitors go to your page, they can’t see it when you content shows up in their feed. Your profile photo should be meaningful and unique to your company. Most often, it’s the company logo.
- Post Relevant Content
It can be tempting to constantly create posts about your company, your products, and your services. Unfortunately, your target audience could care less. If you want people to read, listen to, or watch what you have to say, you must post the right content. Think about what kind of questions your customers have and answer them in your posts. You can still highlight a product or service you offer on occasion, but there needs to be a proper balance of sales and promotions vs. value-added content, with emphasis on the latter.
- Choose the Ideal Frequency of Posts
There is much debate about how often you should post on social media. It depends on the message and the type of social media. It’s enough to post once or twice a day on Facebook. If you did the same on Twitter, your posts would get lost. You need 10 or more posts on that platform to be seen or heard. Facebook still won’t show your posts to everyone who likes your page or follows your content, unless you pay to increase your reach. You don’t need to do that with every post, but consider paying for ads when you have especially useful content you want to share.
- Add a Call to Action
Every Facebook Business page has a call-to-action button, and you should take advantage of it. It’s located on the bottom right of your cover photo. You could ask people to sign up or buy and send them directly to your website. Facebook even keeps track of how often that button gets clicked.
- Use a Content Calendar
It’s important to post high-quality posts regularly, but you also have a life to live and a business to run. Fortunately, you can still post to social media on all the important days by taking advantage of a content calendar and scheduling these posts in advance. This way, you can wish your customers a happy New Year without interrupting your family’s celebrations.
- Emphasize Visual Elements
When you look through Facebook on your phone, it’s likely that posts with visual elements catch your eye above the others. This includes photos, graphics, and videos. When you decide which visuals to share, you should look for something engaging. Would you click on it if you saw it? If not, then keep looking for a better image.
- Host Virtual Events
Even local businesses can benefit from hosting virtual events. A virtual event allows attendance from anyone with a Facebook account. Even if these customers live near you and could come to your store, a virtual event is more convenient for them, because they don’t have to interrupt what they’re doing. Virtual events can be live events that include games, prizes, and random giveaways. You could even offer flash sales for the people who are attending live.
- Engage Custom Audiences
Facebook wants to help you connect with your audience. It now has a new feature that allows you to draw in custom audiences by placing additional paid content in their feeds. These custom audiences are people who have already shown an interest in your company by watching your videos or clicking on one of your ads. You can even target to people who have seen video A but not video B or people who have watched at least 50% of your video.
- Build Your Ad Properly
Your ad must match the site you’re sending your customers to in order to improve conversions. Your landing should have the same pictures and words that you’re showing in the ad. The ad must also be clear and concise. What exactly do you want people to do when they click on it?