digital marketing Blogs

• Feb 15, 2020
• Architechs for the Web
• Digital Marketing

Learning to write content for your website in a way that boosts your rankings on Google and attracts more online traffic is easy when you apply these six tips. From grammar to selected subjects, we're exploring the content components that Google wants to show users. Plus, we're sharing some of our favorite ingredients in our recipe for blog success!

• Jan 01, 2020
• Architechs for the Web
• Digital Marketing

Are you searching for ways to generate sales leads and increase the number of consumers who shop at your store or use your services? Try applying these five proven tips to grow your brand online while engaging a larger number of consumers and make more sales. You might find it can be easier than you think.

• Oct 15, 2019
• Architects for the Web
• Digital Marketing

You want to increase your Internet traffic to your website in order to attract more consumers. But, you don't know where to start to find the most leads. While putting your marketing strategy together, it may be difficult to know how much to budget or which campaign to focus on first. Currently, there are 360 million active Facebook users and 2 billion active Google users! This means there are over 2 million possible leads on Google alone waiting to hear from you. If you are looking to generate leads on the Internet to take your business to the next level, below are five online marketing strategies that all business owners should be utilizing each year to convert these active platform users into potential customers.

• Sep 16, 2019
• Architechs for the Web
• Digital Marketing

What magnetic tool can attract users who are shopping online to come to your website and store to find the items they want? Search Engine Optimization (SEO) attracts leads for boosting your sales goals and growing your company in a way that is unlike any other marketing technique. Read on to explore some of the many reasons SEO should be an integral part of your marketing strategy, and how Architechs for the Web effectively uses this tool to set your company on the path to generated leads.

• Aug 01, 2019
• Architechs for the Web
• Digital Marketing

Web page metadata is often overlooked when posting content because it is not directly related to your Google ranking. That said, metadata is more important than you might think with increasing website overall activity. For example, it acts as a tool to help the bots find keywords on your page that consumers are searching. Read on to learn more about why metadata matters and how you can put it to work for your website to get the click results you want.

• Jul 15, 2019
• Architects for the Web
• Digital Marketing

Are you looking to increase your sales, generated new leads, highlight your latest product line, or introduce your company to a larger customer base? If you have been contemplating getting a website and using it to promote your products and services online, this article may help you see how website marketing brings you the best return for your investment. Here, we will review the top seven reasons marketing online is beneficial for most, if not all, industries, no matter the business goals you are trying to accomplish. 

• Jul 01, 2019
• Architects for the Web
• Digital Marketing

For those looking to capitalize on the 70% of social media users in the United States and 42% of social media users globally, choosing the best Facebook ad format can be critical to the success of your advertising campaign. With the wrong ad style, you could be overspending on your budget while falling short of your expected return, despite more people being on Facebook daily than watching television. Explore Facebook ad formats in this article to find the right one for your campaign goals.

• May 15, 2019
• Architechs for the Web
• Digital Marketing

When forming your online marketing strategy, it can be easy to focus a lot of your attention on the critical back-end features of a website. Is it SEO-friendly? Can my customers see my site on their phones as easily as on their laptops? But, what about how it looks as a first impression to users? Although there is no limit to how creative today's sites can be, these five elements should be always considered before purchasing or approving the look and feel of your business website.

• May 01, 2019
• Architects for the Web
• Digital Marketing

It keeps us in touch with loved ones around the world, it helps us find those friends we thought we had lost from our childhood days, and it touts 2.2 billion active monthly users and nearly 1.5 billion daily users. Facebook clearly offers a massive market for any growing business to tap into by utilizing their various advertising options. The bottom line? Facebook ads should be a critical part of every successful business' marketing strategy. But, even after selecting the best type of advertising campaign from a dizzying selection of as types that meet your primary objective and budget, how do you create an effective ad that draws the users to act and gets the results you want? Let's explore the ad elements that both draws your audience in with a solid hook and ultimately leads to increasing your revenue.

• Jan 02, 2019
• Architects For The Web
• Digital Marketing

Search engine optimization or SEO – the reason your business listing is at the top or bottom of the search results. If you are new to the ways of the SEO bots, we have all been there. You try to use the right keyword in the suggested places to be listed at the top of the Google searches for your business, services, and products. Maybe you even take a SEO course in hopes this moves your listing further up the produced chain of business websites. Sometimes it works, and others it flops for a multitude of reasons, many of which are beyond your control.