search engine optimization - nonprofit organizations Blogs

• Jan 07, 2025
• AFTW Marketing Team
• Search Engine Optimization

Let’s talk about SEO—three little letters that can make a massive difference for your nonprofit. You’ve probably heard the term thrown around in marketing circles like it’s some magical secret, but let’s clear the air: SEO, or Search Engine Optimization, isn’t some mystical art. It’s a super practical tool, and when used right, it can help your nonprofit reach more people, share your mission more effectively, and maybe even change the world—one search at a time. So, how does this all work? Let’s dive in, one strategy at a time.

• Sep 12, 2024
• AFTW Marketing Team
• Search Engine Optimization

If you’ve recently started a nonprofit, you’re likely juggling a million tasks at once. It’s easy to push off building a website or thinking about SEO (Search Engine Optimization) when there are other immediate needs. But here’s the truth: every day you delay your online presence, you’re falling behind in ways that can hurt your nonprofit’s future growth. SEO is the lifeblood of how people find you online. Without it, your nonprofit can get lost in the noise, while others gain visibility, donations, and volunteers. When you delay building your website, you’re not just delaying your presence online—you’re putting off every opportunity to reach new supporters. Let’s dive into why SEO is so important for your nonprofit, and why the time to act is now.

• Apr 16, 2024
• AFTW Marketing Team
• Search Engine Optimization

In today's digital-driven world, establishing and maintaining an online presence is crucial for success—particularly for nonprofit organizations looking to increase visibility, drive engagement, and enhance community outreach. A powerful and often underutilized tool in this endeavor is the Google Business Profile (GBP), a free service provided by Google that allows businesses to manage their online information as it appears on Google Search and Maps. For nonprofits, this can be a game-changer, enabling them to reach more donors, volunteers, and beneficiaries effectively and efficiently.