search engine optimization - local search Blogs

• Aug 04, 2025
• AFTW Marketing Team
• Search Engine Optimization

The solar industry is more competitive than ever, and with RE+ on the horizon, every solar company is looking for ways to stand out. But here’s the truth: the real race to win over customers doesn’t happen on the trade show floor. It happens online, weeks or even months before the event. If your website isn’t ranking when potential customers search for “solar energy companies,” “commercial solar consultants,” or “renewable energy solutions”, you’re missing valuable opportunities. That’s where SEO and smart web development come in.

• Dec 10, 2024
• AFTW Marketing Team
• Search Engine Optimization

In the crowded digital space, simply having a website isn’t enough for law firms to stand out. To attract more clients, especially those in your area, you need a robust SEO strategy. Think of SEO as your virtual signpost—it tells search engines and users exactly where to find you. Here’s how to optimize your online presence and ensure your firm doesn’t get lost in the shuffle.

• Nov 20, 2024
• AFTW Marketing Team
• Search Engine Optimization

Let’s be honest: Legal marketing can feel… a little dry. A lot of text-heavy websites, stock photos of gavel-wielding hands, and formal language that doesn’t exactly scream engaging. But here’s the thing—your potential clients aren’t looking for “text-heavy” or “formal.” They’re looking for a connection. They want someone who understands their pain, their uncertainty, and their need for answers. And nothing builds that connection faster than video.

• Apr 02, 2016
• Brandy Cross
• Search Engine Optimization

Implementing local marketing tactics into your website, social media, and existing campaigns is mostly a matter of making small tweaks, adjusting your marketing so that it is aimed at local users, and ensuring that you’re visible in location based searches.