search engine optimization - local search Blogs

• Dec 10, 2024
• AFTW Marketing Team
• Search Engine Optimization

In the crowded digital space, simply having a website isn’t enough for law firms to stand out. To attract more clients, especially those in your area, you need a robust SEO strategy. Think of SEO as your virtual signpost—it tells search engines and users exactly where to find you. Here’s how to optimize your online presence and ensure your firm doesn’t get lost in the shuffle.

• Nov 20, 2024
• AFTW Marketing Team
• Search Engine Optimization

Let’s be honest: Legal marketing can feel… a little dry. A lot of text-heavy websites, stock photos of gavel-wielding hands, and formal language that doesn’t exactly scream engaging. But here’s the thing—your potential clients aren’t looking for “text-heavy” or “formal.” They’re looking for a connection. They want someone who understands their pain, their uncertainty, and their need for answers. And nothing builds that connection faster than video.

• Apr 02, 2016
• Brandy Cross
• Search Engine Optimization

Implementing local marketing tactics into your website, social media, and existing campaigns is mostly a matter of making small tweaks, adjusting your marketing so that it is aimed at local users, and ensuring that you’re visible in location based searches.