From Referrals to Google Leads: How Solo Attorneys Can Build a Steady Stream of Cases
For decades, solo attorneys and small firms built their practices the old-fashioned way — through word-of-mouth referrals. A good reputation, a few loyal clients, and steady referrals could sustain a career. But times have changed. Today, clients no longer start their search by asking a neighbor or flipping through the Yellow Pages. They turn to Google. In fact, over 75% of legal consumers begin their attorney search online — and if you’re not visible there, you’re invisible to them. At Architechs for the Web, we’ve helped hundreds of solo attorneys transition from referral-dependent to digital-growth-driven. This article will walk you through the exact steps to build a consistent pipeline of new cases using your website, Google, and local SEO — while still honoring the reputation you’ve already built.
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