Blog

• Jan 15, 2022
• Architechs for the Web
• General Info

If your organic posts are not reaching enough users on Facebook and Instagram, creating Reels could offer the boost you’ve been missing to grow your audience and attract more viewers to your page or website. Since late September of 2021, Facebook has joined Instagram in allowing users to share Reels - a decision that may have transformed business social media marketing tactics forever. Check out these 4 key Reels strategies that could have a massive impact on your online reach, search return rankings, and sales conversions in 2022.

• Jan 01, 2022
• Architechs for the Web
• General Info

Posting videos on social media channels is essential to attracting more customers to your business feed, but it can become a time-consuming and overly complicated chore that takes you and your employees away from core business tasks. Luckily, these four marketiing tools combat the challenges of editing and uploading your engaging content and turn video posting into a smiple process that looks like you hired a pro.

• Dec 15, 2021
• Architechs for the Web
• General Info

Growing your law firm by attracting more clients online does not have to be overly complicated. That said, it will take the combination of the right tools, expertise, and support to expand your reach and connect with search and social media users who are looking for the services you offer. Use this SEO checklist to develop an effective marketing strategy that will give you a powerful boost in the search engine rankings you need to get noticed!

• Dec 01, 2021
• Architechs for the Web
• Online Marketing for CPAs

Gone are the days when a standard website could be enough to attract clients to your CPA firm's URLs online. Today, your CPA site is at the core of everything your clients know about your team, business values, and, of course, the services you provide. This means if you have been pushing off that free marketing analysis of your four-year-old website's performance as well as other integral search engine optimization services, you are likely far behind the competition in terms of both business growth and client retention. Here's why.

• Nov 15, 2021
• Architechs for the Web
• General Info

Posting informative and engaging content on your law firm blog is essential for attracting new clients to your website. The challenge comes with knowing what search engine users are searching for online as well as how to write articles that are both engaging and informative while climbing the Google rankings for related keywords. Thankfully, writing your content does not have to be time-consuming, overwhelming, or overly expensive. A professional marketing firm that is experienced in developing effective SEO content for attorneys could be the missing ingredient you need to turn your website and blog into a Google magnet!

• Nov 01, 2021
• Architechs for the Web
• General Info

Your brand says a lot about your company philosophy as well as the services or products you offer. Incorporating these three marketing strategies will allow your customers to stay connected to your brand throughout the year while building interest in your company news, sales, bundles, and events. Which one(s) are you missing that could be the key to developing your customer base and growing your reach online and off?

• Oct 15, 2021
• Architechs for the Web
• General Info

If your website is not attracting a lot of traffic, the issue could be how your brand is listed on different channels. One of the primary mistakes businesses often make when first forming an online presence is to use a different name for the company when setting up each online account. This could include subtle differences like capitalization variances as well as adding words like "The" or a city location. Discover why developing a clear brand identity across all channels is a critical component of your online marketing strategy and what you can do to improve your brand performance after different names have been used.

• Oct 01, 2021
• Architechs for the Web
• General Info

The future of analytics is here! Looking for the best way to manage traffic on your app in addition to your website performance? Since October of 2020, Google Analytics 4 has been evolving into the ultimate reporting solution for app and website owners alike. Discover why we recommend using this tool to anyone wishing to up your game online starting now!

• Sep 15, 2021
• Architechs for the Web
• General Info

Are your marketing strategies effectively driving traffic to your website or physical store location? Search engine optimization (SEO) is a complex challenge for businesses as it requires a combination of innovative tools and proven techniques to get results. If you are not sure where your website falls in terms of Google search criteria or if you are wondering why your site is listed below the competition, here are some essential questions that will help you determine your next step towards attracting more clients or customers and generating fresh new leads online. 

• Sep 01, 2021
• Architechs for the Web
• General Info

Have you been making the most of posting about your products and services or the latest happenings on Facebook? If you own a business Facebook page and you have not been using all five of these posting methods for growing your reach and engaging your audience, you are missing out on some extremely easy-to-use tools you're going to love! Take your posts to the next level by playing around with multiple styles of virtually effortless content creation.