Blog

• Nov 25, 2024
• AFTW Marketing Team
• General Info

Picture this: You’ve just launched a new fundraising campaign for your nonprofit. You’ve sent out email blasts, shared heartfelt posts on social media, and maybe even made some phone calls to loyal donors. But here’s the catch—when those potential donors get curious and visit your website, what do they see? Is it an inspiring, easy-to-navigate space that tells your story and encourages them to give, or is it a confusing, outdated site that makes them second-guess your credibility? Spoiler alert: The quality of your website can make or break your fundraising success.

• Nov 20, 2024
• AFTW Marketing Team
• General Info

Let’s paint a picture for a moment. Imagine your CPA firm’s website as a digital storefront, a welcoming place where potential clients get their first impression of your business. Now, here’s a question for you: If most visitors were peeking into this “store” through a mobile window, would you still be happy with what they see? If your website isn’t optimized for mobile-first design, the answer might be a resounding no—and that’s a problem.

• Nov 20, 2024
• AFTW Marketing Team
• General Info

Let’s be honest: Legal marketing can feel… a little dry. A lot of text-heavy websites, stock photos of gavel-wielding hands, and formal language that doesn’t exactly scream engaging. But here’s the thing—your potential clients aren’t looking for “text-heavy” or “formal.” They’re looking for a connection. They want someone who understands their pain, their uncertainty, and their need for answers. And nothing builds that connection faster than video.

• Nov 19, 2024
• AFTW Marketing Team
• General Info

Running a successful CPA firm involves juggling client communications, managing important documents, scheduling appointments, and keeping track of countless other details. Sound familiar? It’s a lot to handle, and it can become overwhelming—especially when every email, phone call, or scheduling request eats into the time you could be spending on high-value work. But here’s the good news: the right website features can automate much of this busywork, saving you hours each week and significantly boosting your firm’s efficiency.

• Oct 15, 2024
• AFTW Marketing Team
• General Info

At Architechs for the Web, we specialize in crafting high-performing email campaigns that convert leads into paying clients. A key element of our success is NLP (Natural Language Processing)—a technique rooted in psychology and linguistics that allows us to communicate more effectively and persuasively with your audience. By using NLP-based strategies, including Milton Model language, we help clients connect emotionally with their readers, driving engagement and doubling conversions.

• Oct 13, 2024
• AFTW Marketing Team
• General Info

At Architechs for the Web, we know that coaches thrive when they can focus on helping clients transform—not worrying about the technical side of marketing. That’s where we come in. With over two decades of experience, we build all-in-one funnels that do everything for you: from lead generation, email automation, SMS texting, and upsells, to bump orders and more. Our mission is simple—maximize your revenue while reducing your workload. When done right, funnels generate $100,000+ in recurring revenue, year after year, by seamlessly converting leads into paying clients.

• Oct 12, 2024
• AFTW Marketing Team
• General Info

At Architechs for the Web, we’ve been working with a variety of clients across industries, specializing in SEO and online marketing to help them grow their businesses in the online space. Many of our clients now rank for competitive keywords—increasing their know, like, and trust factor by tenfold. As a result, their webinar attendance and course sign-ups have surged, demonstrating the power of a well-executed SEO strategy.

• Oct 11, 2024
• AFTW Marketing Team
• General Info

As attendees of Pubcon for over 15 years, we’ve learned the importance of staying ahead of SEO trends. This year’s focus on entity SEO and E-E-A-T offers powerful insights for coaches looking to build authority and attract more clients. Ranking for even one competitive keyword—like “executive coach near me”—can transform your business, especially when combined with multi-platform strategies.

• Oct 10, 2024
• AFTW Marketing Team
• General Info

With over 15 years of Pubcon attendance, we’ve seen SEO evolve. This year’s focus on entity SEO and E-E-A-T highlights a shift toward trust and authority. For CPA firms, being recognized as an expert in the financial field is critical for both online visibility and attracting clients. Ranking for even one key search term can lead to measurable growth in leads.

• Oct 09, 2024
• AFTW Marketing Team
• General Info

At Architechs for the Web, we’ve been attending Pubcon for over 15 years, staying ahead of key SEO trends. One standout theme this year was entity-based SEO and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). As Google moves toward ranking trusted entities, personal injury attorneys must ensure they are recognized as authorities in their field. Ranking well on search engines can drive high-value cases directly to your firm.