Blogs

• Jul 01, 2022
• Architechs for the Web
• Digital Marketing

When you start a marketing campaign for your business, you have certain goals in your mind that you will need to keep track of using certain Key Performance Indicators (KPIs). In other words, every campaign has a set of objectives you must achieve or it cannot be deemed either a success or something to learn from and begin again. So, how do you determine if a campaign is getting favorable results for your investment? Start with these helpful KPIs.

• Jun 15, 2022
• Architechs for the Web
• Digital Marketing

One of the easiest ways to introduce your products and services to more people online is to post professionally written search engine optimization (SEO) content on your blog. In fact, a well-written blog article can often receive higher Google search return rankings than an average landing page for specific keywords and phrases. But, before you hire a blog writer, be sure to keep this checklist in mind.

• Jun 01, 2022
• Architechs for the Web
• Digital Marketing

Social media marketing is an essential component of today's marketing strategies for accounting firms of all sizes in order to be competitive in attracting clients. In fact, by not promoting your place of business or your services via these channels, you are handing those Facebook and Instagram leads to other firms. Moreover, you are missing out on keeping your current clients engaged in your practice throughout the year.

• May 20, 2022
• Architechs for the Web
• Web Design Company

Home service business owners and contractors often have fierce local competition for the top rankings on the search return for related keywords and phrases in Google. Since online searching is how customers often find help with services like house cleaning, electrical repairs, plumbing issues, handyman jobs, car detailing, interior design, and help with moving or organizing, it can be a real struggle to generate sales and appointments without a custom-built website that offers the following must-have features at an affordable price.

• May 01, 2022
• Architechs for the Web
• Digital Marketing

Move over pics, Facebook and Instagram Reels are offering more opportunities for businesses to promote products and services in unique and engaging ways. But, if you're just getting started, here's a step-by-step guide on how to begin building your Reels library to grow your reach today!

• Apr 15, 2022
• Architechs for the Web
• Digital Marketing

As businesses develop their social media marketing plans for 2022, who will come out on top? We’ll give you a hint - It’s a battle between the channel with the largest number of active users, the 2020 - 2021 favorite, and the channel with the most growth potential. Which would you choose?

• Apr 01, 2022
• Architechs for the Web
• Digital Marketing

Launching an email campaign is one of the most cost-effective marketing strategies small businesses can employ to build customer loyalty, promote products and services, and share new developments. Plus, there is a high probability that the campaign will be successfully delivered to the recipient's inbox. However, for best results, extra steps like these may need to be taken to prompt the recipient to open the email and click on the links inside. 

• Mar 15, 2022
• Architechs for the Web
• Digital Marketing

You may be posting often, but are your social media channels producing traffic to your website and/or place of business? If your social media efforts are not growing your reach online and generating sales leads, the solution might be found in this list of quick tweaks that can help introduce more users to your brand.

• Mar 01, 2022
• Architechs for the Web
• Digital Marketing

If you have a website and your sales have dropped recently or if you have never seen a bump in sales since launching your website, chances are your business is not showing up on Google searches. An easy way to check is to search for the services or products you offer. If your website URL does not show on the first couple of pages of the organic search return or your business is not listed in Google Maps, the following issues may be the reason your website is not effectively driving online users to your business.

• Feb 15, 2022
• Architechs for the Web
• Digital Marketing

You know to review your tax plan, your annual budget for salaries and bonuses, the upgrades and renovations budget, your rainy day and someday funds, and your charitable donations for the year. But, one annual review business owners and company executives all too often forget to schedule is their marketing plan. Here are 5 reasons missing this strategy session could be a costly mistake.