Blog

• Jun 01, 2022
• Architechs for the Web
• General Info

Social media marketing is an essential component of today's marketing strategies for accounting firms of all sizes in order to be competitive in attracting clients. In fact, by not promoting your place of business or your services via these channels, you are handing those Facebook and Instagram leads to other firms. Moreover, you are missing out on keeping your current clients engaged in your practice throughout the year.

• May 20, 2022
• Architechs for the Web
• General Info

Home service business owners and contractors often have fierce local competition for the top rankings on the search return for related keywords and phrases in Google. Since online searching is how customers often find help with services like house cleaning, electrical repairs, plumbing issues, handyman jobs, car detailing, interior design, and help with moving or organizing, it can be a real struggle to generate sales and appointments without a custom-built website that offers the following must-have features at an affordable price.

• May 01, 2022
• Architechs for the Web
• General Info

Move over pics, Facebook and Instagram Reels are offering more opportunities for businesses to promote products and services in unique and engaging ways. But, if you're just getting started, here's a step-by-step guide on how to begin building your Reels library to grow your reach today!

• Apr 15, 2022
• Architechs for the Web
• General Info

As businesses develop their social media marketing plans for 2022, who will come out on top? We’ll give you a hint - It’s a battle between the channel with the largest number of active users, the 2020 - 2021 favorite, and the channel with the most growth potential. Which would you choose?

• Apr 01, 2022
• Architechs for the Web
• General Info

Launching an email campaign is one of the most cost-effective marketing strategies small businesses can employ to build customer loyalty, promote products and services, and share new developments. Plus, there is a high probability that the campaign will be successfully delivered to the recipient's inbox. However, for best results, extra steps like these may need to be taken to prompt the recipient to open the email and click on the links inside. 

• Mar 15, 2022
• Architechs for the Web
• General Info

You may be posting often, but are your social media channels producing traffic to your website and/or place of business? If your social media efforts are not growing your reach online and generating sales leads, the solution might be found in this list of quick tweaks that can help introduce more users to your brand.

• Mar 01, 2022
• Architechs for the Web
• General Info

If you have a website and your sales have dropped recently or if you have never seen a bump in sales since launching your website, chances are your business is not showing up on Google searches. An easy way to check is to search for the services or products you offer. If your website URL does not show on the first couple of pages of the organic search return or your business is not listed in Google Maps, the following issues may be the reason your website is not effectively driving online users to your business.

• Feb 15, 2022
• Architechs for the Web
• General Info

You know to review your tax plan, your annual budget for salaries and bonuses, the upgrades and renovations budget, your rainy day and someday funds, and your charitable donations for the year. But, one annual review business owners and company executives all too often forget to schedule is their marketing plan. Here are 5 reasons missing this strategy session could be a costly mistake.

• Feb 01, 2022
• Architechs for the Web
• General Info

Marketing plays an enormous role in the success of ASD Market Week exhibitors and attendees. The desire to make the best use of this highly energizing week that is packed with demonstrations and informative workshops is one thing all participants have in common. But, with only one week to make the best deals, discover top trends, and grow connections, it is imperative to utilize effective online marketing solutions to avoid missing a sale or special savings offer.

• Jan 15, 2022
• Architechs for the Web
• General Info

If your organic posts are not reaching enough users on Facebook and Instagram, creating Reels could offer the boost you’ve been missing to grow your audience and attract more viewers to your page or website. Since late September of 2021, Facebook has joined Instagram in allowing users to share Reels - a decision that may have transformed business social media marketing tactics forever. Check out these 4 key Reels strategies that could have a massive impact on your online reach, search return rankings, and sales conversions in 2022.