Reach More Local Customers in Multiple Locations

• Jul 15, 2021
• Reach More Local Customers in Multiple Locations
• General Info

With the right online marketing strategies, driving traffic to multiple business locations is both affordable and effective at generating sales. Plus, it's a lot simpler than you think. Not sure you believe us? Let us show you how it's done.

What is SEO?
Search engine optimization or SEO refers to the tools and techniques used to make your website and marketing more search engine friendly. Search engines like Google use a consistently evolving algorithm to find helpful data on the Internet that answers a search user’s question or offers related content to the entered keywords or key phrases. Marketing professionals, such as the SEO experts at Architechs for the Web, study the impact of powerful online tools and strategies designed specifically to drive traffic to client websites. Such efforts are rewarded with a more visible URL link on the search engine’s page that links the search user with the client’s website.

With a Multiple Location Business, Should I Have a Website per Location?
Promoting a business with multiple locations does not have to be overly complicated with multiple websites to manage. In fact, it is far more effective to build an optimized navigation structure to the backend of the corporate website that shares information on the available locations with the site visitors. Each location should receive its own page(s) showing information the visitor may need, such as business hours, the physical location address, and how to contact the business.

What About Google My Business for Local Searches?
We strongly advise all of our clients to use Google My Business as an incredibly useful free resource that shares your local business information with both potential and current customers. Google pulls data from the profile information, reviews, and posts found on Google My Business each time nearby search users are actively looking for store information or the area services and products you sell. For businesses with multiple locations, we suggest creating a corporate account and adding additional locations. This way, Google is not confused by multiple accounts with the same name, which can penalize your performance or result in your Google My Business account being frozen.

One Google My Business Account? How Do the Reviews Work for Each Location?
So, now that you have one website and one Google My Business account for your multiple location business, you may be wondering how people can write their glowing 5-star reviews for the location they visited. Reviews are another essential tool for successful businesses as they give your customers a chance to share their experiences with search users who are more likely to visit a website or physical store location when the business can boast mainly 5-stars from their loyal customer base. By adding a location for each store to your corporate Google My Business account, you will be helping those customers who have visited a particular location share the great news about your products and services. When they search for your business in their area, your local profile will appear with the nearby location information they need to find your store, contact your team, view your most recent local posts, or write a smashing review!

What Posts Do I Share on Google My Business?
Once you have a Google My Business account with all of your locations added, it is time to make some posts for each location. Actively posting will showcase your products and services to Google users, build Google’s trust in your verified business to improve your website rankings in search returns, and toss the Google bots some breadcrumbs to find your business when search users type related keywords and phrases. While there are several options of posts you can create, one of our favorites that prompts Google search users to visit your website is blog article posts.

Once you have a professionally written blog article that contains related local keywords and phrases in a natural flow, you have a great chance of attracting the attention of search users who are looking for the information found in your article or on your website. Blog articles, when well-written, tell Google your business is a valuable source of information for their users regarding that topic. Then, after sharing that website blog article on your local Google My Business listing, the Google algorithm will add more credibility and value to your website blog article, which will pay off your efforts with higher rankings in the search return.

What Other Marketing Tools Will Drive Visitors to My Local Store Locations?
Now that you have your custom SEO-friendly website, frequent professional blog posts, and your active Google My Business posting routine, it’s time to reach yet more potential customers with email campaigns, social media posts, and Google ads. Email campaigns keep your current customers connected to your services and products all year long. Announce your promos, latest store news, and exciting deals in custom emails that help people learn more about your store or share your information with friends and family members.

Social media posts should be frequent and high-quality. You can have a newsfeed for each location or a corporate page that mentions the happenings and special offers at each location. Throw in free industry tips and strategies or connect them with your location through promoting local events. You want followers to feel you are offering more than just a series of ads. Also, try looking for more ways to share or promote your localized posts on social media, such as Facebook groups like HOAs, city happening groups, and parenting groups.

Lastly, Google pay-per-click (PPC) ads is an excellent way to catapult your website link to the top of page 1 for searches related to your products and services. In fact, your PPC ad will show up above the organic (natural) listings! But, before you place that PPC ad, there is a lot to know about how to make an impact with your content and target the right audience. Be sure to use a Google Partner like Architechs for the Web that has reached the highest level of Google ad knowledge to receive the best results with each campaign.

Ready to Begin Reaching More Local Customers?
Contact the SEO experts at Architechs for the Web and discover why our clients love our affordable custom websites and content marketing services. Let our proven tools and techniques drive traffic to your multiple locations both in person and online. Simply fill out our contact form on our website and start the process of growing your business online today!