Blogs

• Sep 16, 2025
• AFTW Marketing Team
• Tradeshow Exhibitor

Stop leaving money on the show floor. Every year, companies invest thousands of dollars to design stunning trade show booths, ship displays across the country, and staff them with their best salespeople. The payoff is often three busy days of meetings and conversations—but as soon as the show ends, so does the flow of new business.

• Sep 16, 2025
• AFTW Marketing Team
• Digital Marketing

The clean energy revolution is accelerating. U.S. solar capacity is projected to triple by 2030, and wind installations are growing at their fastest pace in history. Yet while technology and consumer demand surge, digital competition has never been fiercer.

• Sep 08, 2025
• AFTW Marketing Team
• Tradeshow Exhibitor

Don’t wait until the trade show floor opens to be discovered. Every year, companies spend tens of thousands of dollars on trade show booths, travel, and marketing materials. Yet many exhibitors don’t think about their online visibility until it is too late. Buyers, distributors, and partners start researching exhibitors and scheduling meetings months before the event begins.

• Sep 01, 2025
• Architects for the Web
• Web Design Company

You’ve built a website, traffic is trickling in, but your inbox is silent. Sound familiar? This is the story for many CPAs—especially those serving nonprofits. You might offer exactly what a nonprofit client needs, but your website isn’t showing it. And it’s not just about looking modern; it’s about converting interest into action. In this article, we’ll explore why most CPA websites underperform—and how you can turn your site into a steady stream of qualified leads.

• Aug 30, 2025
• Architects for the Web
• Web Design Company

Imagine this: a person has just been in a car accident. They reach for their phone and type in "car accident lawyer near me" into Google. Who shows up? The top result on Google Maps gets the call. This article explores how and why your firm needs to dominate local search and appear in the Google Maps Local 3-Pack to consistently bring in new, high-quality clients.

• Aug 21, 2025
• AFTW Marketing Team
• Tradeshow Exhibitor

Trade shows create sparks of opportunity. The booth is buzzing, prospects stop by, conversations flow, and lead forms pile up. Yet too often, once the lights dim and the exhibit hall clears, the momentum vanishes. The stack of business cards becomes an untapped list, outreach is delayed or generic, and competitors swoop in digitally before you do. For exhibitors, this is not just a missed chance. It is a costly pattern that drains ROI and makes growth harder than it should be.

• Aug 21, 2025
• AFTW Marketing Team
• Tradeshow Exhibitor

The average exhibitor spends $25,000 on a trade show booth. It draws attention for just a few days, then the floor empties, the buzz fades, and the materials go into storage. Without a digital strategy, all that effort has an expiration date. Momentum disappears the moment the booth comes down. For many businesses, that means tens of thousands invested in travel, staffing, and design delivers only a temporary return.

• Aug 20, 2025
• AFTW Marketing Team
• Web Design Company

Hiring a full-time marketing team might sound like a logical next step when you're looking to grow your CPA firm—but it’s not always the most practical or profitable move. Between salaries, training, and managing the day-to-day, it’s a lot to take on, especially if you’re already deep in tax deadlines or client work.

• Aug 20, 2025
• AFTW Marketing Team
• Tradeshow Exhibitor

If you’re a local business, entrepreneur, or growing e-commerce brand, you know the feeling: trade shows sound like the golden ticket to visibility. You pour tens of thousands of dollars into booth space, ship displays across the country, cover staff travel and hotel bills, hand out branded swag, and spend three exhausting days trying to catch the attention of busy attendees.

• Aug 15, 2025
• Architects for the Web
• Web Design Company

Let’s be honest—getting someone to visit your nonprofit’s website is no small feat. But getting them to stay, connect, and donate? That’s where the real challenge begins. If you're seeing traffic but donations are low, your website might be quietly turning potential donors away—and you may not even realize it.