At Architechs for the Web, we specialize in one thing: helping CPAs, tax preparers, and bookkeepers grow their firms through search engine visibility, conversion-optimized websites, and high-ROI marketing systems.
We’ve worked with hundreds of firms across the country — from solo ProAdvisors in small towns to multi-partner firms in major metros. And here’s what they all had in common: they wanted more qualified leads, more local visibility, and a better return on their marketing investment.
Why CPAs and Tax Pros Choose Architechs for the Web
We started small — just a handful of clients and one local CPA firm willing to try SEO on a modest budget. That single campaign turned into over $150,000 in new business in one tax season, proving what the right digital strategy could do.
Today, we’re a full team of programmers, designers, marketers, and content writers who build and execute campaigns tailored to your business. We’re not just a vendor. We’re an extension of your company.
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In fact, many of our CPA clients don’t need a new website — they just need us to refresh their existing one and plug in a lead-generating system that works.
We offer more than just SEO:
- Email marketing to nurture leads and reactivate past clients
- Funnel design using GoHighLevel and survey automation
- Content marketing that builds trust and improves rankings
- Local and national visibility tracking, so you always know what’s working
Whether you’re looking to grow during tax season or establish year-round visibility, we’ll help you do it without overwhelming your team.
- One firm per region — we don’t work with your competition.
- Local, regional, and national SEO strategies based on your goals.
- Campaigns start at just $150/month and scale as your firm grows.
- Focus on ROI, not fluff — we bring leads, not likes.
Some clients just want a boost during tax season. Others want year-round growth for advisory, bookkeeping, or payroll services. We’ve built systems that work for both.
Real Results. Real Firms.
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For a limited time, qualified CPA firms can access exclusive marketing bonuses — including discounted SEO setup, local landing page creation, and a free visibility audit.
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- A suburban CPA firm went from 12 keyword rankings to 285 in 3 months.
- A solo preparer added 21 new leads with just one landing page and survey combo.
- A virtual bookkeeper ranks in three cities for “QuickBooks help” and “monthly bookkeeping.”
Act now — we only work with one firm per area. ?? View Current Bonuses for CPA Firms + Take the Survey →
What You Get With Our CPA SEO Strategy
Every CPA firm is different — but the path to visibility and lead generation always starts with a strategic foundation. We don’t just drop in a few keywords and hope for the best. We take time to understand your services, market, and goals — then build a system around what you need to win.
For some clients, that’s hyper-local targeting in a single city. For others, it's multi-location or even national SEO campaigns. And for many, it starts with improving what you already have — whether that means updating your website, optimizing your Google presence, or adding automated lead flows.
We bring structure, consistency, and proven practices to a space that’s often cluttered with empty promises. And we back it all with real data and transparent results.
- Keyword research focused on tax, advisory, and high-margin services
- Website improvements (or new design if needed)
- Local SEO: Google Business Profile optimization and map rankings
- Blogging and content marketing for trust + traffic
- Conversion tools: surveys, lead forms, and email flows
- Ranking reports and visibility tracking
Whether you're focused on your city, your county, or you're building a national firm, we’ll meet you where you are — and scale with you.
Explore Our Most Popular Articles:
- Get More Tax Preparation Clients with Smart SEO
- Marketing for CPA Firms That Actually Works
- Website Design Mistakes That Cost You Leads
- What Tax Preparers Get Wrong About Local SEO
- Top FAQs About Growing a Tax Prep Business
These articles go deeper into exactly how we help firms like yours attract more of the right clients.
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FAQ: How CPAs and Tax Preparers Can Get More Clients
Looking to grow your tax prep or CPA business? Here are real questions professionals like you are searching for — and honest, practical answers from the team at Architechs for the Web.
? How do I get more tax clients before tax season?
Start early. The biggest mistake we see is firms only marketing in February or March. Google rewards momentum — meaning if you publish helpful content, optimize your Google Business Profile, and add lead-capture tools in the fall or winter, you're more likely to dominate search when demand spikes.
We recommend:
- Posting blogs or FAQs about common tax concerns
- Running local service ads or Google Posts
- Offering a lead magnet (checklist, quiz, etc.) to collect emails before tax season hits
? How do other accountants get clients?
Great question. Most top performers do three things:
- Show up on Google with helpful, relevant content.
- Collect reviews on their GBP and directories.
- Offer an easy, low-pressure way to connect (like a free consult or intake survey).
We often reverse-engineer competitor strategies for our clients and help them leapfrog local rankings.
? Should I advertise my tax business on Google?
If your budget allows, yes — but not blindly. Google Ads can deliver fast results when targeted properly, especially during the January–April rush.
However, pairing paid ads with SEO gives you long-term traction. We help clients create hyper-specific landing pages that turn ad clicks into booked appointments.
? Why isn’t my accounting website getting leads?
Chances are, it’s one of these:
- Your pages aren’t optimized for search terms your clients use
- Your site isn’t mobile-friendly or fast
- There’s no clear call to action (or it’s buried)
We offer free audits to uncover exactly what’s holding you back — and fix it fast.
? Do I need a CPA marketing plan?
If you want to grow consistently, yes. Even a simple 3-part plan (traffic, trust, conversion) makes a huge difference.
We often give our clients a lightweight, 90-day marketing calendar that includes SEO tasks, content ideas, and outreach tools that actually get done.
? What’s the best way to grow a tax prep business?
Most firms try to outwork the season. Instead, we help them:
- Build year-round visibility with Google
- Capture emails even outside of tax time
- Turn existing clients into referral engines with automated follow-up
Growth doesn’t have to mean more hours. It just means a smarter system.
? Can Google Business Profile really help?
Absolutely. Your Google Business Profile (GBP) is a powerful — and free — tool to get seen in your area.
We help clients:
- Choose the right categories
- Write service-rich descriptions
- Post updates regularly
- Get authentic reviews
When set up right, GBP alone can drive dozens of new calls each season.
? Should I use LinkedIn to grow my CPA firm?
Yes — especially if you offer B2B services like bookkeeping, fractional CFO, or payroll.
We help CPAs create quick-win LinkedIn content and profile makeovers that position you as an expert. You don’t need to post daily — just consistently and intentionally.
? What if my tax business is slow this year?
That’s more common than you think. Sometimes it’s economic; sometimes it’s algorithmic. But the good news? Visibility is fixable.
Start by:
- Updating your website and Google profile
- Running a short “past client reactivation” campaign
- Adding FAQs or local landing pages for quick SEO wins
? Are there marketing tools just for tax preparers?
Yes! We use proven platforms like GoHighLevel to build lead capture funnels, intake forms, surveys, and appointment flows tailored to tax pros.
You don’t need to be techy — we set it all up for you.
?? Special marketing bonuses are available for a limited time.
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