Why SEO is Important for Your Business!

Author : Architechs for the Web
Aug 01, 2020

digital consumer images shopping with carts on different websitesHave you been asking why everyone you know is so obsessed with Search Engine Optimization (SEO) for their business? Is achieving that top ranking spot on the search return lists really that important? The answer lies in these five benefits.

What is SEO??
Although SEO may sound like a foreign subject only tech companies should be concerned about, the truth is SEO is simply an affordable tool that provides an opportunity for every business to become more profitable. The Internet began as a free communication medium to connect the world together. Search engines like Google made it possible for users to find products and services as well as answers to questions about those consumer goods and much more! However, just as businesses like yours have increasingly begun to discover and use this invaluable resource to push their websites to the top of the return list, search engines have been improving their algorithms to provide users with a closer match to their searched keywords resulting in a need for businesses to employ SEO-intelligent web designs and marketing tactics to stay on top.

Why the Google Craze??
As the Internet became increasingly popular, Google developed a reputation for providing the best web pages for the user’s search. This is due to their advanced algorithm that is continuously being altered and tweaked for better results. In fact, Google currently holds more than 90% of all searches online! So, what direct impact could a high ranking on this search engine and others have on your business objectives?

Improve Your Website UX?
But, even Google cannot locate and evaluate all businesses in existence or determine which businesses are trustworthy. Thus, without a little assistance, your business could be left out of the search return all-together. Therefore, Google needs some added SEO crumbs like metadata, alt tags, and keywords throughout your website to help it understand your business is both a legitimate entity and a trusted source for requested information. What this search engine evolution means to online users is the information they are seeking is becoming significantly easier to find by simply typing related keywords, and they can usually trust the top ranking websites to visit for user-friendly and engaging content or to make a safe purchase. Such an advantageous outcome is largely due to continual algorithm improvements, the added number of SEO-friendly websites, and the latest in SEO marketing techniques like backlinks, social media posts, Googly My Business usage, and blog articles. 

Stay Competitive
From a business perspective, search engines help users to discover businesses to visit online and levels the playing field for companies to compete for local, national, and global leads. Of course, this competitive edge is not always a breeze to retain when your fellow business owners are fiercely fighting for the same top 5 spots for those popular keyword searches! To take full advantage of this SEO opportunity, you will need a secure SEO-oriented website and specific marketing tactics that leave easy-to-find crumbs for the search engine bots to find. 

Attract More Consumers?
As a result of such marketing efforts, your business name, contact information, products, and services can theoretically be seen by as many people as there are Internet users searching for your related keywords. This translates into exponential growth potential. After all, these are consumers who are already interested in the content on your site and you should see an increase in site and store location traffic by falling somewhere within the first page rankings.

Get a Better Conversion Rate
That said, with everyone trying to achieve the best rankings, you may be wondering if the ROI is really worth the investment in SEO marketing campaigns. The reality is when you search for a product or business industry on Google, you are not likely to scroll to the second or third page of the return listing. While Google’s algorithm is not perfect, it does give users enough web pages to find what they are looking for, which then turns into sales leads for those businesses that rank closest to the top of the first page.

In other words, the higher the rankings the more likely your web page will be selected by the user for a visit. That visit then converts into sales leads because the user found your website by searching for keywords the search engine found on your web pages. Put another way, your high-ranking website attracts more users and those users are looking for the products and services you offer. Therefore, with the right SEO strategy, your website is more likely to receive more traffic from consumers who are ready to purchase the products or services you sell. 

Increase Brand Awareness
Are you trying to spread the word about your new brand or charity event? Whether you are introducing your brand or you are trying to reach a larger audience to promote your cause, a top ranking on Google for related keyword searches will definitely accomplish your goal! This is great news for companies because though search engine ads, social media organic ranking strategies, custom website-related expenses, and pay-per-click (PPC) ads may sound pricey, they are much more affordable than many traditional forms of advertising! Best of all, the pace of your campaign is completely flexible. You can start with an SEO-friendly website and organic posts to slowly build your presence online or invest more upfront capitol into all the digital marketing mediums available to reach a wider audience quickly!

In short, when you want to make a splash on the Internet with more users, drive traffic to your store or website, generate sales, or increase your conversion rate, your SEO ranking is the key to it all! Ready to get started? Fill out our contact form or call our experienced SEO team at (386) 951-4770 for your FREE no obligation consultation today!