There has never been a better time to get the word out about your brand online using increasingly popular social media platforms. You may already know by reaching a greater audience, you have more opportunities to attract shoppers to your online store. But, where do you start? Here are our top five tips for making social media work for your business goals.
- Quality Matters
Just like on your website, the content you post on social media sites like LinkedIn, Facebook, and Instagram should be engaging to retain the audience's attention for longer periods of time. Since the length of time plus the clicks and actions taken by your audience indicates the amount of generated interest in your products and services, it is important to create and share posts that add value to the reader. Try keeping it helpful, creative, or just plain fun!
- Boost Your Frequency
What would happen if you read a story you found useful to your business in an industry journal only to find there are no more related articles available to read afterward? You may be disappointed, but the end result would be you would move on to another journal in search of ways to help your business. The same is true for your consumers. They may appreciate, share, and talk about a post you made or a blog article you wrote. But, if you have long lulls between posts, your audience will lose interest and move to more active news feeds to follow and discuss. Thus, in addition to providing content that appeals to your targetted audience, posting often is another key to growing your brand with your social media platforms.
- Expand Your Reach With Cross-Posting
While you may feel comfortable posting on one particular social media platform like Facebook or perhaps the idea of social media may be so new it can be overwhelming to think about posting on multiple platforms, cross-posting can put your brand in front of different users. This is because some account holders are more focused on posts made on their platform of preference. Therefore, since some individuals are more partial to Facebook and others may be more excited about Instagram or Linked In, posting on all is an important step in developing greater brand awareness and generating leads. Besides, it's free!
- Make Videos
If a picture is worth a thousand words, imagine the value of a video! Sharing your videos on your website and social media is one of the most effective free marketing strategies available. Best of all, you do not have to hire a professional crew to develop a video worth posting. Of course, the goal is still to engage your audience and entice the user to take action in the form of a like, comment, or, hopefully, a share. Hence, make sure your videos provide useful information in an entertaining manner or in a way that makes the audience wonder what will happen next. For instance, if you are a CPA, you may want to have a staff member record the process of how you calculate taxes remotely.
One thing to note is the total length of the video. Different platforms condition users to certain expectations regarding post content and duration. The general rule for video duration is 30 seconds for Instagram, 45 seconds for Twitter, one minute for Facebook, and two minutes for YouTube. You also may need to download an app to convert the video into a smaller upload size.
- Place a PPC Ad
If you want more customers to notice your brand faster than the organic efforts are yielding, placing a Paid Per Click (PPC) ad is the way to go. True, it is not free, but the ROI makes this method of advertising worth the risk as long as you know your targetted audience. Of course, it is always beneficial to learn about the different demographics of both your consumers and how you can control who sees your ads in your social media platforms in case you have to make a choice for budgetary purposes. Bear in mind, ads on Facebook and Instagram are likely going to be viewed by a passive audience scroll through the day's memes and community posts. As a result, your goal with both your ads and posts is to draw their attention.
Therefore, with so many free ways to attract attention to your brand, this is the perfect time to grow your presence online using social media platforms. Apply the above strategies to your marketing plan or fill out our online contact form to learn more about how affordable and effective our proven methods can be. Let us help you get started making a powerful impact online today!