How Solar Energy Companies Can Use Events Like RE+ to Drive Year-Round Leads Through SEO

• Aug 11, 2025
• AFTW Marketing Team
• Search Engine Optimization

RE+ is the clean energy industry’s largest stage, attracting over 40,000 attendees from more than 130 countries. Utility executives, commercial property developers, municipal leaders, and solar EPC firms all gather to discover new technology, forge partnerships, and evaluate vendors. For solar companies, it is not just another event , it is a rare convergence of high-intent buyers actively looking for solutions.

Yet too many solar businesses treat RE+ as a three-day marketing sprint. They invest in an impressive booth, hand out brochures, collect business cards… and then disappear from their prospects’ radar by the end of the month.

The companies that win long-term treat RE+ as the starting point of an integrated marketing and SEO strategy. They use the event’s massive search visibility, brand authority, and networking opportunities to build an organic traffic machine that generates leads 12 months a year.

This article breaks down advanced, field-tested tactics that transform RE+ participation into sustained search dominance, from building evergreen event pages to securing high-authority backlinks, so you capture leads long after the expo floor closes.

The SEO Opportunity Most Solar Companies Miss

Industry events like RE+ have their own gravitational pull in search engines. In the six months before last year’s event, searches for “RE+ exhibitors,” “RE+ solar installers,” and “RE+ solar financing solutions” spiked by over 1,200%. Even weeks after the event ended, phrases like “RE+ highlights” and “top solar technology RE+” continued to trend.

This search traffic falls into two profitable categories:

1. Short-term event demand
These are high-intent searches tied directly to the event, such as:

• “RE+ 2025 commercial solar financing”
• “RE+ exhibitors battery storage”
• “top solar EPCs RE+”

By ranking for these, you intercept prospects who are actively seeking exhibitors they met or missed.

2. Long-term evergreen demand
By pairing RE+ content with enduring topics, you rank for competitive, buying-intent keywords like:

• “commercial solar installation cost”
• “industrial solar panel ROI”
• “best solar EPC for commercial buildings”

Many large players fail to maintain their RE+ content post-event. That gap is your competitive advantage.

Proof: A California-based solar consultant published “Top 5 Commercial Solar Trends from RE+” in 2023. They kept it updated with quarterly insights and embedded internal links to their service pages. One year later, it still brings 350+ targeted visitors monthly, with 62% converting into qualified sales conversations.

Step 1: Build an Evergreen Event Landing Page

Your RE+ landing page is the hub for all event-related traffic. Done right, it ranks before, during, and after the event while feeding leads directly into your pipeline.

Core elements of a high-performance page:

• Event context: Include the full event name, year, location, and dates to establish relevance in search engines.
• Your unique positioning: Instead of “We’ll be at RE+,” lead with your differentiator. For example: “Booth #142,  Discover the Most Efficient Commercial Solar Panels for Industrial Roofs.”
• Keyword-targeted headings: Blend event keywords with service keywords (“RE+ 2025 Commercial Solar Solutions in Las Vegas”).
• Timeless URL structure: Use /solar-events or /replus-solar so you can refresh content annually without losing page authority.
• Conversion drivers: Embed a lead form, downloadable guide (e.g., “Commercial Solar Buyer’s Toolkit 2025”), or meeting scheduler directly on the page.

Advanced tactic: Implement Event schema markup. This helps Google display your participation in rich snippets, increasing click-through rates.

Step 2: Create Content That Extends Event Buzz Into Evergreen Traffic

The smartest solar companies treat RE+ as a content engine. They plan campaigns that start 8–10 weeks before the event and extend 6–12 months afterward.

Before RE+:

• Publish “What to Expect at RE+ 2025: 3 Trends in Commercial Solar for Property Owners.”
• Announce product launches or service updates tied to the event. Example: “See Our New High-Efficiency Solar Inverter Debut at RE+.”

During RE+:

• Post daily “RE+ Highlights” articles and videos.
• Capture interviews with industry partners and publish them within 24 hours.
• Embed social media posts into your blog content for multi-channel visibility.

After RE+:

• Release “RE+ 2025 Commercial Solar Trends Report” with actionable insights for property owners.
• Host a post-event webinar to share key findings, driving traffic to your event page.

Step 3: Maximize SEO Value from Images and Videos

Photos and videos are not just for social media engagement, they are long-term traffic drivers when optimized correctly.

Image optimization best practices:

• Use descriptive file names with target keywords (industrial-solar-demo-REplus2025.jpg).
• Add alt text that is both descriptive and keyword-rich (“Industrial rooftop solar installation demo at RE+ 2025 in Las Vegas”).
• Compress images to maintain fast page load speeds, which directly impact SEO rankings.

Video optimization best practices:

• Upload RE+ footage to YouTube with titles like “RE+ 2025, New Solar Battery Storage Solutions for Warehouses.”
• Include full transcripts in your blog posts for additional keyword coverage.
• Add chapters in YouTube videos for user navigation and extra ranking opportunities.

Step 4: Secure High-Value Backlinks Through Event Participation

Backlinks remain one of the strongest ranking factors in SEO, and RE+ is a prime opportunity to earn them from authoritative industry sites.

How to do it:

• Ensure your RE+ exhibitor profile links to your dedicated event page, not just your homepage.
• Collaborate with equipment suppliers for joint press releases that include backlinks.
• Provide quotes and expert insights to industry journalists covering the event.
• After RE+, use backlink monitoring tools to identify mentions without links, then request them.

Step 5: Keep RE+ Alive in Your Marketing Calendar

The biggest SEO mistake is letting your RE+ content go stale. Instead, treat it as a living asset.

Practical tactics:

• Update your event landing page quarterly with fresh insights, case studies, and relevant stats.
• Run retargeting ads to event leads with updated guides or webinars.
• Tie your event content into seasonal campaigns (e.g., “Spring 2026 Solar Incentives, Insights from RE+ 2025”).

Example: A solar financing firm kept their RE+ page active year-round, adding new industry forecasts and customer stories. This ongoing relevance helped them maintain top rankings for “RE+ solar financing” and generated a 28% lift in organic leads.

Case Study: Energy Independence Professionals

Energy Independence Professionals, a San Diego-based solar consultant specializing in commercial projects, exemplifies the RE+ SEO strategy. Two months before RE+, they begin publishing content targeting phrases like “RE+ commercial solar trends” and “industrial solar ROI,” ensuring they rank for both event-specific and evergreen keywords.

During the event, they maintain a steady stream of daily on-site updates, including live interviews with industry partners and thought leaders. After the event, they release a detailed “Commercial Solar Market Outlook” report that not only captures search interest but also drives traffic to their core service pages, keeping the momentum going well beyond the conference dates.

Results:

• 45% year-over-year growth in organic traffic to commercial services pages.
• Consistent top-three rankings for “RE+ commercial solar” keywords.
• Direct inbound leads from corporate sustainability officers and property developers who found them via search months after the event.

RE+ is more than an industry gathering. It is a high-intent search ecosystem that can power your lead generation all year, if you build an SEO strategy that starts before the event and keeps going long after.

By creating an evergreen landing page, producing high-value content, optimizing visuals, securing backlinks, and maintaining fresh updates, your solar company can dominate both event-specific and evergreen commercial solar keywords.

Architechs for the Web has helped solar energy companies turn events like RE+ into 12-month sales pipelines. If you are ready to convert event exposure into long-term search dominance, now is the time to plan your 2025 RE+ SEO strategy.