Tips to Attract More Visitors to Your Website

• Mar 01, 2021
• Architechs for the Web
• General Info

If you already have an attention-grabbing website, search engine optimized blog, and targeted PPC ad campaign, you may be wondering what else you can do to attract more visitors to your website. These five marketing tactics make easy work out of building your business. Try incorporating them into your marketing plan today!

Create an E-signature
The easier it is to find your URL online the better your chances of email recipients taking time to check out your website. For this reason, creating an icon with a link to your website and social media pages in your e-signature is essential. That way, readers can jump to your website or social media pages with just one click!

Promote Your Videos in Emails
Also, for uploaded videos or webinar promotions, try adding your embedded URL to your promoted video in your e-signature or email content. Embedded content allows your audience a chance to see a brief example of your video or webinar to draw them in and therefore encourages more engagement. Then, with each click, your audience is directed to your linked URL.

QR Codes
But, don't stop there! Be sure to place your QR codes for your website and social media links on all printed materials as well. Postcards, flyers, and handouts can all contain your embedded QR code. By using a QR code, consumers can scan the code with their smartphones and open their browsers to your website without having to search for it online. 

Give Your Social Media Page a Nametag
Another way to help your audience find you online is to add your Instagram Nametag, Facebook Messenger code, or Snapchat snapcode to your email or printed handout. With these social media codes, consumers will not have to try to remember your business name. Much like scanning a QR code, your audience can scan the code inside the corresponding app and follow you or add you as a contact with zero typing required.

Request Reviews in Your Communications
Did you know you can provide icons with links to enable patrons to leave reviews for your products and services on Google, Facebook, and Yelp? When people are searching for the products and services you offer online, the number of positive reviews could mean the difference between choosing to visit your website or your competitor's. Grow your reviews by placing embedded small icons at the bottom of all texts and emails along with a request to leave a review and watch your online presence grow along with the number of site visitors!

Send Thank You Notes
It may seem old-fashioned, but everyone loves to receive a nice printed thank you note in the mail. After a purchase is made or a consumer has visited your place of business, a thank you note that includes a QR code linking to your website, social media pages, or review pages can go a long way in terms of customer retention and website traffic. This is also another excellent opportunity to drop a printed Instagram nametag or Facebook Messenger code on a separate printout with each note. 

Send an Informative Newsletters
Of course, no marketing strategy is complete without an engaging newsletter campaign. A monthly newsletter adds significant value to your email campaigns by promoting your search engine opmitized blog article of the month and informative news related to your business or community. The extra topics will generate more interest and result in more opens and clicks. However, the best part about a newsletter is the fact that it resides on your website blog page. Thus, with each click on the email, the audience is taken to either your blog on your website, your product or service page on your website, or one of your social media pages, depending on the link. 

How can I Get Started?
A great way to begin incorporating the above strategies is to let the experienced digital marketing experts at Architechs for the Web show you how affordable it can be to add marketing services, such as email campaigns, newsletter campaigns, blog articles, or social media posts to your marketing strategy. Our proven techniques have been helping businesses like yours get noticed online for over 20 years, and we can do the same for you! Request a quote online by completing our form or give us a call at 386-951-4770. We cannot wait to show you how easy and cost-effective it can be to grow your business online. Contact us today and make your marketing struggles a thing of the past!