SEO for Solar Energy Companies: How to Outshine the Competition at RE+ and Beyond

• Aug 04, 2025
• AFTW Marketing Team
• Search Engine Optimization

The solar industry is more competitive than ever, and RE+ 2025 will be the most significant gathering yet for renewable energy innovators. Thousands of exhibitors, buyers, and decision-makers will converge, each aiming to leave with new connections, leads, and contracts. But the truth is, the companies that win big at RE+ rarely start competing on the trade show floor. The race for visibility begins online, months before the first booth is set up.

If your business isn’t appearing when potential customers search for “commercial solar installation,” “solar consultant near me,” or “RE+ solar exhibitors,” you are handing those leads to competitors before you even have a chance to speak to them. The solution isn’t just showing up with a nice booth, it’s building a strong digital presence through targeted SEO and strategic web development that’s tailored to the rhythms of the RE+ audience. 

Why SEO Is Non-Negotiable for Solar Companies

SEO connects a potential customer’s problem with your solution in the most direct way possible, through search results at the exact moment they’re looking to buy or partner. In the solar industry, where decisions often involve high investment and long-term contracts, being visible early in the research process is crucial.

Consider this: EnergySage reports that 97% of solar buyers research providers online before making contact. That means the first interaction isn’t at your booth, it’s a search result. If you rank high for the right terms, you’re shaping buyer perception before you’ve even met.

One Texas-based commercial solar provider focused on just two high-intent keywords: “commercial solar installation Houston” and “solar tax incentives Texas”. By strategically optimizing service pages and publishing in-depth guides, they rose into the top three Google results in four months. This change translated into a 64% increase in qualified inquiries, many from prospects who later visited their RE+ booth already prepared to talk business.

The Event Orbit SEO Method

Most event marketing advice breaks strategy into “before, during, and after” steps. While that structure is fine for planning logistics, it’s too generic for high-performance SEO. At Architechs for the Web, we developed The Event Orbit SEO Method to map your content and keyword strategy to the actual search behavior of RE+ attendees and stakeholders.

Instead of thinking in straight lines, we think in three orbits of attention:

1. Search Demand Orbit: This covers the two to three months leading up to RE+. Attendees are finalizing travel plans, researching exhibitors, and comparing providers. Keywords in this orbit include event-specific phrases (“RE+ solar exhibitors,” “RE+ 2025 schedule”) paired with industry terms like “commercial solar financing” or “utility-scale solar EPC contractors”.
   
   
2. Live Interest Orbit: During the event itself, search intent shifts to real-time needs. Attendees might look for “booth locations for solar storage solutions”, “new solar inverter technology at RE+”, or “solar EPC contractors near me”. You’re targeting people who are making same-day decisions to visit certain booths or schedule follow-up meetings.
   
   
3. Post-Event Momentum Orbit: In the weeks following RE+, interest doesn’t fade, it changes focus. People search for “best RE+ 2025 innovations,” “RE+ technology highlights,” or the specific services they saw demonstrated. This is your chance to retarget them with authority-building content and keep your brand visible while they decide who to work with.

By aligning your SEO to these orbits, you’re not just present in search results, you’re there at the exact moment your audience is ready to act.

Search Demand Orbit: Winning Before RE+ Starts

Your goal in this first orbit is to get discovered early enough to influence an attendee’s RE+ plan. If you wait until the event week to show up in searches, you’ve already lost valuable ground.

The most effective approach is a combination of event-specific landing pages and authority content. An optimized RE+ page should feature your booth location, key offerings, and a scheduling form for pre-event calls or demos. Pair that with articles that both rank and provide value, like “Three Solar Storage Breakthroughs You’ll See at RE+ 2025”.

For one client, we created a city-specific landing page tied to the RE+ location combined with content on state-level solar tax benefits. This ranked for both the event and local solar search terms, resulting in booked meetings before the client even boarded their flight.

Live Interest Orbit: Capturing On-Site Searches

During RE+, your audience’s needs change quickly. They’re meeting vendors, hearing about new products, and often searching on their phones to compare options in real time.

To win here, you need fast-moving, real-time content. That means posting daily recaps with specific headlines (“Day 2 at RE+ 2025: The Future of Utility-Scale Solar Storage”), running geo-fenced Google Ads that target anyone within a few miles of the venue, and promoting an instant-access download like “The 2025 Commercial Solar Procurement Guide”.

We saw this in action with a solar battery company that ran a $1,500 geo-targeted campaign during RE+. The result? 327 qualified leads in three days, with an average cost per lead 42% lower than their standard campaigns.

Post-Event Momentum Orbit: Staying Relevant After the Buzz

Once RE+ wraps, the temptation is to move on to other priorities. But in our experience, the weeks after the event are when real buying decisions are made.

Your post-event SEO should focus on re-engaging attendees and demonstrating industry authority. This can be done with a Post-RE+ Insights Report summarizing market trends, or targeted email follow-ups that link back to optimized service pages.

HubSpot research shows that following up within 48 hours increases close rates by 37%. Combine that speed with content designed to answer the exact questions attendees had at your booth, and you position yourself as the go-to choice even weeks after the event.

Why Architechs for the Web’s Approach Works

Architechs for the Web isn’t just another web design agency. We specialize in high-intent SEO for industries where competition is fierce and visibility translates directly into revenue. For more than a decade, we’ve built websites that don’t just rank — they convert and keep generating leads long after launch.

Take Energy Independence Professionals, a Florida-based commercial solar consulting firm. They needed to stand out in a crowded renewable energy market and capitalize on RE+ exposure. We implemented an Event Orbit-aligned strategy that included:

• A mobile-optimized website redesign to improve user experience and speed.
• Targeted keyword campaigns tied to RE+ attendee search patterns.
• An interactive solar savings estimator was released immediately after the event to capture post-show interest.

Within six months, EIP achieved a 78% increase in organic traffic and a 52% boost in qualified leads, outperforming three of their largest competitors in both search rankings and market share.

This is the type of measurable, strategic result we aim to deliver for every solar company we partner with.

Secure Your RE+ Advantage Now

RE+ only happens once a year, but the SEO gains you make now can position your solar company for consistent, high-quality leads all year long. Whether you need a conversion-focused website, a targeted SEO campaign, or both, our team knows how to get you seen by the right decision-makers.