Meet Google Analytics 4: Google’s vision for the future of analytics

• Oct 01, 2021
• Architechs for the Web
• General Info

The future of analytics is here! Looking for the best way to manage traffic on your app in addition to your website performance? Since October of 2020, Google Analytics 4 has been evolving into the ultimate reporting solution for app and website owners alike. Discover why we recommend using this tool to anyone wishing to up your game online starting now!

What is Google Analytics 4?
Gain more valuable information about your website or app's traffic and conversions with Google Analytics 4 (GA4), the latest reporting tool from Google with more advanced features you never knew you were missing and now cannot live without. This new update includes improvements to data collection, segmentation options, campaign tracking features, cross-device measurement capabilities, and more!

How will It Help Your Business?
The latest update will allow marketers to employ more innovative strategies for your marketing campaigns based on Google's advanced machine learning. Such information can lead to better customer engagement and increased ROIs. You'll also enjoy more granular data control on how you measure your marketing campaigns while receiving more helpful insights about the customers you are trying to reach. This update has many new features like being integrated with Google Ads to create more relevant audiences and segmented products. Plus, Google Analytics 4 includes improvements on measurement without having any restrictions on ad targeting based on personal information, which gives users more control over their data than ever before!

Data Shift Notification
The GA4 can now notify you when it detects a significant change in the demand for your products or services, such as increased searches for a product you sell. Armed with this knowledge, your marketing experts, such as the Google gurus at Architechs for the Web, will then craft targeted campaigns that shine the spotlight on that particular product and provide links to take shoppers directly to your website for purchasing. 

Churn Probability
Retaining existing customers is an essential ingredient in running a successful business. Loyal customers return for more purchases, tend to share their purchase experience with friends and family members who are looking for the same items, and often post their 5-star reviews online. With Google Analytics 4, business owners can gain insights about the customers that are cutting ties to their business within a specific time period. By knowing the churn probability, your marketing team can focus your campaigns on the segment of the population that is most likely searching for your products and services.

Expected Revue Estimations 
GA4 offers predictive metrics like how much money you could make from a particular group or customer base along with better insights into why some spend more than others. Such helpful data comes from improvements like the integration with the Google Marketing tool. These insights when paired with other tools, such as Google Ads, provide a more in-depth analysis of the intended audience's behavior with your campaigns. Best of all, GA4 can measure app and web interactions together making separate reporting strategies for each medium a thing of the past.

Customer-Centric Tools and Technology 
Get a more complete picture of how customers engage with your businesses' content on different media channels like desktop web browsing, where first impressions really count. Google Analytics 4 gives your business a user-centric measurement, instead of fragmented measurements by device or platform. Knowing such data can contribute to honing in on your audience's typical path of conversion, which enables your marketing team to shape campaign efforts around that process and platform.

Improved Granular Data Control
The changes to how data is controlled means you can better manage the collection, retention, and usage of your Analytics. This includes being able to choose when to use ads for optimization purposes without many of the previous restrictions giving users more control over their data than ever before. The update also gives them access to conversion modeling, which will help fill gaps in customer journeys by providing additional insight about customers who have already been reached but failed to convert. Understanding this online behavior means an increased chance of creating campaigns that will address the issue of concern and convert this audience into customers.

What We Love Most About It for Our Clients
In short, Google Analytics 4 will give business owners and marketers more control over how they want to measure their campaigns and provide better insights without many of the previous restrictions. The new interface is well-designed and intuitive to use, and the features include the latest technology that's what we have grown to expect from Google. You can also track multiple channels and platforms in one reporting location. Ask us more about how we use GA4 to build more success into our clients' campaigns by filling out our online form or giving us a call at (386) 951-4770.