Marketing Agency for Coaches: 17 Marketing Tips to Grow Your Business

• Mar 11, 2025
• AFTW Marketing Team
• Sales Funnels

If you’re a coach running your own business, you probably didn’t start because you wanted to be a marketer. You got into this field because you’re passionate about helping people achieve real transformations — whether in life, business, health, or leadership.

But here's the reality: without a strong marketing strategy, even the best coaches struggle to attract clients.

Whether you’re a local coach working in your community, an entrepreneur offering online services, or a business coach for executives, these 17 actionable marketing tips will help you build your brand, attract quality clients, and grow your business — without wasting time on strategies that don’t work.

1. Clarify Your Niche and Unique Value Proposition (UVP)

One of the biggest marketing mistakes coaches make is trying to serve everyone. The more specific you are about who you help and how, the easier it is to stand out.

Ask yourself:

• Who is my ideal client?
• What specific problem do I solve?
• Why should someone choose me over another coach?

For example, instead of saying "I’m a life coach," say "I help busy moms struggling with burnout regain energy and focus through personalized coaching." Specificity sells.

2. Create a Brand That Connects with Your Audience

Branding isn’t just a logo or pretty colors — it’s about building trust and creating a feeling of connection.

Consider:

• Your tone of voice: Are you calm and supportive? Bold and direct?
• Visuals that reflect your personality and professionalism.
• Your story — why you became a coach and how you can relate to your audience.

For local coaches and small business owners, incorporate your connection to the community — this can build even deeper trust.

3. Share Your Story to Build Trust

Clients don’t hire a coach based on credentials alone. They want to know who you are and why you do what you do.

Sharing personal experiences, challenges you’ve overcome, or why you’re passionate about coaching creates a human connection. Your story could be the reason someone chooses to work with you over others.

4. Develop a High-Converting Website

Your website should do more than describe your services — it should drive action.

Essential elements include:

• A clear headline about who you help.
• Services and packages with easy-to-understand descriptions.
• Call-to-action buttons (Book a Free Call, Contact Me, Download Free Guide).
• Client testimonials.
• A blog or resource center (optional but powerful for SEO).

If you serve local clients, optimize your website for mobile users and include your location to attract people searching for coaches in your area.

5. Use Clear Calls to Action (CTAs)

Every page, post, and email should tell people exactly what to do next.

Examples:

• "Book your free discovery call today."
• "Download your free coaching guide to get started."
• "Contact me to see how I can help you reach your goals."

Without a clear CTA, visitors will leave without taking action.

6. Focus on Search Engine Optimization (SEO)

Many coaches miss out on clients because they don’t optimize for search engines.

Think about what your ideal clients are typing into Google:

• "Career coach for young professionals in Miami."
• "Life coach for women over 40."
• "Online mindset coach for entrepreneurs."

Incorporate these phrases naturally in your website copy, blog posts, and page titles. If you serve a specific city or region, include location keywords.

7. Share Value through Content (Blogs, Videos, Podcasts)

Content marketing is a powerful way to demonstrate your expertise and build trust.

Consider creating:

• Blog posts on common client struggles and solutions.
• Short videos offering actionable tips.
• Podcasts or interviews with other experts.

Not sure where to start? Think of the top five questions clients ask — and answer them through content.

8. Offer Free Resources (Lead Magnets)

Most clients aren’t ready to hire a coach the first time they visit your site. Offering a free resource (lead magnet) builds trust and grows your email list.

Ideas:

• Free workbook.
• Video training.
• Checklist or action plan.

Make sure it solves a specific problem — this positions you as a go-to expert.

9. Leverage Video to Build Connection

Video helps potential clients see and hear you, making them more likely to trust you.

You don’t need fancy equipment — your phone and natural lighting are enough to start. Share:

• Quick coaching tips.
• Client success stories (with permission).
• Behind-the-scenes looks at your process.

Video content works well on platforms like Instagram, LinkedIn, and YouTube.

10. Choose the Right Social Media Platforms

Not every platform is right for every coach. Focus on where your clients actually are.

Examples:

• LinkedIn for executive or business coaches.
• Instagram for health, wellness, and life coaches.
• Facebook for community-building.

Pick one or two platforms and be consistent, rather than trying to be everywhere.

11. Use a Content Calendar to Stay Consistent

Planning content in advance prevents burnout and ensures consistency — key to building trust and visibility.

Include a mix of:

• Tips and advice.
• Personal stories.
• Client wins (with permission).
• Clear calls to action.

A simple spreadsheet or calendar app works perfectly.

12. Engage with Your Audience — Don’t Just Post

Social media is a conversation, not a billboard. Respond to comments, answer DMs, and engage with others’ content.

People hire coaches they feel connected to. Real conversations build that connection.

13. Build and Nurture Your Email List

Email marketing remains one of the most effective ways to build lasting client relationships.

Send regular newsletters with:

• Helpful tips.
• Exclusive insights.
• Personal updates.
• Invitations to book a call.

Consistency matters — even a simple monthly email keeps you top of mind.

14. Create a Welcome Email Sequence

When someone signs up for your free resource, guide them through a sequence that builds trust.

A 3-5 email series might include:

1. A thank you and introduction.
2. More about who you help and how.
3. A valuable tip or insight.
4. A soft invitation to book a call.

15. Use Paid Ads Strategically

If you’re ready to scale, ads can be an effective way to attract clients faster — but strategy is key.

Instead of going straight for the sale, use ads to promote your free resource, then nurture leads through email.

Consider platforms like Google Ads for people actively searching for coaching, and LinkedIn or Facebook for targeted outreach.

16. Collaborate with Other Professionals

Partnerships and collaborations are powerful ways to grow.

Ideas:

• Host a joint webinar with another coach.
• Be a guest on relevant podcasts.
• Partner with local businesses for events.

Cross-promotion opens you to new audiences and builds authority.

17. Gather and Showcase Client Testimonials

Nothing builds trust like real stories of client success.

Ask clients to share:

• What problem they faced before working with you.
• How your coaching helped.
• What results they achieved.

Make sure testimonials are honest, specific, and comply with FTC guidelines — avoid exaggerated claims. Video testimonials, when possible, are especially powerful.

Ready to Market Smarter, Not Harder?

Marketing your coaching business shouldn’t feel like a guessing game. With the right strategy, you can attract the right clients, build meaningful relationships, and grow consistently.

If you’re ready to stop struggling with marketing and start focusing on what you do best — coaching — we can help.

As a marketing agency specializing in helping coaches, entrepreneurs, and service-based businesses, we know how to build strategies that work.

Contact us today for a free strategy call — let’s talk about how to grow your coaching business.