How Strategic Facebook Group Posting can Expand Your Reach Online

• Aug 16, 2021
• Architechs for the Web
• Facebook Advertising

Is your website or Facebook page not getting the number of visitors you need to grow your reach online? Facebook group postings may be the organic solution you have been missing. We'll show you why this technique works and how to find the right groups to promote your products and services.

Facebook Prioritizes Group Posts ?
If you are not properly using Facebook groups to your advantage, you are missing multiple networks of potential customers. You may think your posts are being seen by all of your followers plus those searching for your related keywords. The hard truth is Facebook is increasingly limiting the number of your posts being shown to your followers and those who have not yet discovered your brand. That’s one reason you are not able to see all of your friends’ posts. On the other hand, Facebook justifies this limitation by claiming the sheer volume of promos each follower is viewing on their feed from various companies may dissuade the users from being active on their platform.

So, how does a company reach more consumers without being so limited by Facebook’s algorithm? Enter Facebook Groups. By posting on a related group’s feed or, even better, creating a group of your own to manage, you can expect to reach more Facebook users as the algorithm prioritizes group postings on news feeds. Just make sure you are following the group’s rules, if you are not the administrator.

Reach Another Set of Potential Customers With Group Members
Creating a group also attracts more consumers to your group page when they search Facebook for your group’s topic. For example, if you have set up a group to share online marketing tips, any business owner looking to grow their reach on the Internet would likely want to check out your group feed. You will have an option of making your posts private for group members only or public. Select the group members only option to encourage potential consumers who are curious about your topic to be more active in their engagement with your posts. A public group, however, will allow anyone to interact, post, or share your content in an effort to grow your post reach beyond your group followers or business page. Don’t worry. You can set post permissions with either option to ensure you are able to remain in control of the post content on your group page.

Group Posts Increase the Chance Your Posts will be Shared?
Whether you make your group public or private for group members only, you can expect to enjoy more engagement with your followers than posts on your business news feed alone. This is because of two reasons. The first is you have an additional page to post about your services and products. Secondly, groups have an audience that is actively interested in that topic, which means they are more likely to post on the topic, react to other posts, and share posts they like on their page.

Posting in Groups Builds Trust With Your Current Customers
Another benefit of using Facebook Groups is you are able to build trust with your customers. Building a loyal consumer base takes ongoing communication to share helpful insights about your products and services that showcase the many unique reasons your business is different from your competitors. You can also share articles from your website blog that offer answers to commonly asked questions. Such tactics will engage your audience and remind them of your brand while prompting link clicks that send users to your website. Such links can be in your product and service promo posts as well via both URL pasting and embedded images. Furthermore, you can share a video about your team, company, or products on your group pages to attract more views.

Looking for Engaging Content for Your Facebook Group??
Posting on group pages or managing a Facebook Group of your own does not have to be difficult. The content gurus at Architechs for the Web can craft custom posts tailored to your business goals without going over budget. If you are ready to grow your reach online or off, contact our team of marketing experts today by filling out our online form or calling (386) 951-4770 and discover how our proven techniques are getting results for businesses like yours!