How Does Your Business Stack up to the Competition on Google Search?

• Sep 15, 2021
• Architechs for the Web
• General Info

Are your marketing strategies effectively driving traffic to your website or physical store location? Search engine optimization (SEO) is a complex challenge for businesses as it requires a combination of innovative tools and proven techniques to get results. If you are not sure where your website falls in terms of Google search criteria or if you are wondering why your site is listed below the competition, here are some essential questions that will help you determine your next step towards attracting more clients or customers and generating fresh new sales leads online. 

1. Is it easy to find my business online using Google search?
The best way to see how well your business is stacking up to the competition online is to perform a Google search for the products and services you carry. The goal is to find your company website URL on the first page. Also, if you own a local business, be sure to check your Google map as well as the returned listing of URLs for your business. ??Not on the first page? Don’t worry just yet. There is a long list of techniques and tools that can help you climb the rankings on both lists for related keywords and phrases. A secure website with a mobile-first design and a completed Google My Business profile, for example, tells Google your business website is a legitimate business that can be trusted by their search users. Backlinks to your website posted on other popular and trusted sites like your local Chamber of Commerce website is another way to give your rankings a boost.

2) How does my content look when compared to my top competitors' websites and blogs?
Once you have a stellar website, it’s time to work on your content. Do you have carefully placed target words and phrases that people would commonly use in a search for information about the items you sell or your business contact information? What about your blog articles? Which would you rather read as a potential customer, the articles on your blog or that of your competitor? The hard truth is there is a lot to consider when forming your content. But, the great news is SEO companies, like Architechs for the Web, can apply advanced proven strategies to take your content to the next level and allow Google’s algorithm to treat your website as a valuable resource resulting in better rankings.

3) Are my posts popping up on Facebook when I search related keywords?
Just in your Google search, you can look for your products and services in Facebook’s search engine. As the largest social media channel, Facebook’s search results and Insights are excellent indicators of how your marketing campaign is performing. This is because the primary goal for marketers when posting for companies on social media channels, such as Facebook, is often to grow the brand’s reach online. ??Therefore, the marketer is placing the company’s name and products in front of more people who use social media channels. However, an additional and, arguably the most powerful, benefit is the product and web page links placed in several locations all over the Internet attracts Google’s attention. In other words, if you are not posting regularly on Facebook and other social media channels, you may be missing an important opportunity to build your website’s reputation with search engines.

4) Is my website secure?
When your website is not secure with an SSL certificate or your checkout process is not secure with trusted payment processors, chances are your customers will shop elsewhere. With so much competition online these days, no industry is safe from the need for an “HTTPS“ that stands for Hypertext Transfer Protocol Secure at the start of your website URLs. Moreover, customers are conditioned to expect a secure website and hesitant to linger too long on a “not secure” site, which in turn translates into lower search engine rankings as Google wants their users to trust the URLs they list.

5) Does my website look great on all screens?
A final test is to check your website on varying mobile screens as well as a desktop PC. Is each page easy to read or are the words too small or worse, off the screen entirely? How do your images and videos look? If you are not enjoying a visit to your website on different sizes of screens, you can bet you are losing Google rankings to your competitors and your customers will likely select a competitor’s site to purchase their items.

Is there an easy and affordable solution for all of the above concerns?
After answering the above questions, where you stack up against your competition on search engines like Google and Facebook should be more clear. To get a full marketing analysis or to find an easy way to improve your search rankings and grow your reach online, contact Architechs for the Web. Our SEO experts will develop a custom strategy designed around your goals, industry, brand, mission, and budget. Request your free consultation by completing our contact form, and let us help you find a better way to generate sales leads starting today!