How CPA Firms Can Benefit from Entity SEO: Key Insights from Pubcon Vegas 2024

• Oct 10, 2024
• AFTW Marketing Team
• General Info

With over 15 years of Pubcon attendance, we’ve seen SEO evolve. This year’s focus on entity SEO and E-E-A-T highlights a shift toward trust and authority. For CPA firms, being recognized as an expert in the financial field is critical for both online visibility and attracting clients. Ranking for even one key search term can lead to measurable growth in leads.

How Impactful is Ranking for One Competitive Keyword?

Let’s say your firm ranks for a high-traffic search like “tax planning services near me.” The leads generated from this search can bring in recurring clients and high-value contracts. Google gives preference to reputable entities, and firms with a solid online presence across multiple platforms will have an edge in achieving these high-value rankings.

SEO Strategies for CPA Firms

1. Optimize Your Online Profiles and Directories

• Ensure your firm is listed on Google Business Profile, Yelp, and niche directories, with consistent information across the web.
• This consistency sends Google strong signals about your trustworthiness and helps you rank locally.

2. Structured Data to Highlight Expertise

• Add Organization schema and Person schema to show Google your firm’s services and team credentials.
• Use structured data to promote awards, certifications, and testimonials.

3. Maintain a Presence on Multiple Platforms

• Be active on LinkedIn, financial directories, and social media to strengthen Google’s understanding of your expertise.
• Each platform adds signals to Google’s algorithm, improving your entity’s relevance and trustworthiness.

4. Develop Content Clusters Around Core Services

• Build pages on key topics like tax audits, personal finance planning, or business consulting, supported by blogs that link back to these core services.
• This structure helps Google see your firm as an authority in specific financial areas.

Key Takeaways from Pubcon 2024 for CPA Firms

• Ranking for one critical keyword can generate recurring clients and substantial business.
• Being present across multiple platforms strengthens trust signals and improves rankings.
• Google rewards trusted entities—structured data and consistent online profiles help position your firm as an authority.

One well-placed keyword ranking can drive significant leads for your CPA firm. At Architechs for the Web, we build multi-platform SEO strategies that enhance your firm’s authority and improve search visibility. Contact us today to discuss how we can help you grow your CPA business through smart, entity-focused SEO.