Building Authority with Entity SEO: Lessons for Coaches from Pubcon 2024

• Oct 11, 2024
• AFTW Marketing Team
• General Info

As attendees of Pubcon for over 15 years, we’ve learned the importance of staying ahead of SEO trends. This year’s focus on entity SEO and E-E-A-T offers powerful insights for coaches looking to build authority and attract more clients. Ranking for even one competitive keyword—like “executive coach near me”—can transform your business, especially when combined with multi-platform strategies.

How Impactful is Ranking for One Competitive Keyword?

Imagine ranking on Google’s first page for “business coach near me.” That single ranking could drive dozens of new client inquiries every month, each potentially worth thousands of dollars. However, Google favors recognized, trusted entities, meaning your online presence needs to be strong across multiple platforms to earn these rankings.

How Coaches Can Leverage Entity SEO

1. Optimize Your Profiles Across Multiple Platforms

• Maintain active profiles on LinkedIn, Facebook, Instagram, and coaching directories.
• Use consistent branding (name, services, and location) across all platforms to build Google’s trust.

2. Structured Data for Your Coaching Website

• Add Person and Organization schema to help Google understand your coaching business and services.
• Highlight client testimonials, certifications, and media features with structured data.

3. Be Present Across the Web to Boost Google’s Signals

• Engage actively on social media and participate in industry forums or podcasts.
• Google picks up these signals, strengthening your authority and visibility online.

4. Create Content Clusters to Build Topic Authority

• Develop pages around topics like mindset coaching, executive leadership, or work-life balance, and link to supporting content.
• This helps Google see you as an expert in specific coaching fields, improving your chances of ranking.

Key Takeaways from Pubcon 2024 for Coaches

• Ranking for one competitive keyword can bring consistent client inquiries and revenue.
• Multi-platform engagement strengthens Google’s signals, making it easier to rank.
• E-E-A-T compliance and content clusters demonstrate expertise and trust, boosting SEO performance.

With the right SEO strategy, even one top-ranking keyword can revolutionize your coaching business. At Architechs for the Web, we create entity-focused SEO strategies that help coaches build visibility and authority across platforms. Reach out to us today to start growing your coaching business with SEO.