Successful Websites for Accounting Firms

• May 16, 2017
• Architechs for the Web

Your accounting firm’s website is one of the most vital pieces of your business profile, especially in the digital age. A website is more than just an advertising piece – although it functions powerfully as one; it also serves to generate leads and provide information to prospective clients. But how do you get a successful website? There are some specific things that you should have. Chief among them is a site that is not just made for desktop browsers, but also designed for mobile optimization. You also want a site that targets specific key words and phrases for search engine optimization (SEO). Lastly, you want to be able to offer your prospective clients a good user experience overall when they visit your website.

Mobile Optimization

There are an estimated 7 billion mobile browsing devices in use in the United States alone, and people use them for nearly everything, including looking for a CPA. When a new client looks at your website, what do they see? Do your pages scale correctly to all the various screen sizes available? Are your pages fast enough in their response? Do you use AMP-ready pages or PWA to enhance how your website looks to the mobile user?

For example, look at Camputaro.com, the website of a well-respected and successful Daytona Beach CPA firm. We designed their website to be robust and contain elements that look amazing on a desktop environment.

More importantly, the website has a dynamic transition to a mobile environment. Comparing the mobile and desktop version side by side, there’s no question that the two are the same. So when a user moves to their desktop or laptop from their phone, and vice-versa, they know that they are visiting the same website.

The same is true for Taxprocpa.com, a CPA firm located in East Brunswick, New Jersey. Their desktop site has dynamically shifting images on the landing page that highlight accomplishments. There is also an easy to navigate system that guides users to important information including services offered and a google maps plugin for direct navigation.

The mobile site offers the same excellent functionality, fully scaled to the user’s phone or tablet with exceptional responsiveness. 

SEO Optimization

Of course, it doesn’t matter if you have the best website ever if you don’t have any visitors. While direct referrals and advertising will help you attract some business, you also want to take advantage of indirect searches. This is when someone is looking for information on something you can provide. As a CPA, this can be tax advice or keeping people informed of changes to tax laws. Whatever sort of content you provide, this will help draw customers to your website and increase your business. 

The key is using specific keywords that people search for, so that the primary search engines like Google and Bing will return your page near the top of their search results. It isn’t just common search phrases made of one or two words that generate leads either. Proper use of long-tail key phrases made of very specific queries can let your company stake their claim on hitherto uncontested search territory. 

Our SEO specialists will review your business and existing website to determine what keywords and phrases can best be used to help drive business to your virtual doorstep. Once those are determined, our team of experienced writers will ensure that the copy on your page makes use of those specific phrases and keywords. Through these and other strategies, we use Search Engine Optimization to ensure that you’re getting results. 

With our help, Taxprocpa.com is generating leads through specific key phrases, coming in at the top of search engine results. These phrases include East Brunswick CPA Firm, New Jersey Tax Preparation and many more.

The way search engines handle results change, however; sometimes it seems like Google is making a change to their algorithm every day. That means that your website’s strategies to maximize its SEO must adjust as well. We can help you keep that edge by providing fresh content that will continually draw new traffic to your site. 

User Experience

User experience on your website makes the difference between a customer continuing to interact with your website and navigating away in frustration. This is where our coding and programming team will ensure your site is up to par. 

There are a lot of technical aspects in ensuring that your website responds quickly in both desktop and mobile aspects. Using Accelerated Mobile Pages (AMP) to ensure fast and timely delivery of your content to mobile devices is one way of making sure that your website visitors are kept engaged and satisfied. After all, over half of all users will abandon a website if it fails to load in 3 seconds or less. 

Our firm’s experience in web design will make sure that your business’ virtual storefront will at once be professional, but not dated. Whether it’s a video introduction on your site that explains who your firm is and what they can do for the client, or a way to show off your company’s many accolades, we will work with you to make sure you get what’s best for your business. 

Making the purpose of your website clear from the beginning is vital. If you look at the landing page for VCARD at responsibledevelopment.com, the desired click-through action is readily apparent. VCARD is a non-profit agency that fosters growth and communication between municipal agencies and development professionals. As such, they are looking for people to join their organization to help continue to foster this growth. 

Of course, the website also scales to the mobile environment flawlessly and continues to rank well on search engine results pages (SERPs) for distinct and long-tail keywords, such as responsible development and daytona beach real estate.

In the end, making sure your website is designed and coded correctly is a large responsibility and one that shouldn’t be undertaken lightly. If you’re ready to see what an SEO optimized and lean powerful website can do for your business, contact us today for a free consultation.