8 Top Benefits of Email Marketing for Small Business

• May 15, 2021
• Architechs for the Web
• General Info

If you are a small business owner and you do not have a least a monthly professional-run email marketing campaign, you are allowing competitors to steal your service appointments and sales leads. Check out these 8 invaluable benefits your business could be receiving with this very affordable marketing strategy. Then, be sure to use a professional service to give your reach and leads a serious boost!

1. Build Customer Loyalty
   After making a sale, your checkout form on your website or a call-to-action (CTA) link skillfully placed on your website can make it easy for customers to sign up for your monthly email offering special coupon codes, introductions to new products or highlighted services, and the latest company or field announcements. When helpful information like this is coupled with a visually appealing design layout, a CTA, and a casual tone, your customers will begin to look forward to seeing your email in their inbox. Then, they will use the information and links as a reminder to book an appointment, revisit your website for helpful information, or make another purchase!
   
   Of course, such tactics take loads of time to perfect. The good news is a professional email marketing service can offer the best strategies to get the most opens, clicks, texts, or calls without the frustrations of DIY campaigns. Find out how effortless and budget-friendly hiring an email marketing pro can be by calling (386) 951-4770.
   
   
2. Make it Shareable
   Your promotional content is on your website, in your blog articles, and all over your store. But, how can you reach more people with no extra effort needed? A professional email campaign launches your promotional deal, product, or service of the month to all your customers who signed up to receive your email without having to waste hours building your content and stressing over the layout. These emails can then be shared with friends and family by each recipient making it a faster way to grow your brand while generating more sales and appointment leads!
   
   
3. Most Prefered Method of Contact
   Not convinced people want to receive your email yet? Marketing statistics show otherwise. In fact, 73% of millennials prefer emails over other forms of contact from businesses and 59% of polled consumers said emails influence their spending. However, the key is to know the right formula to attract the attention of your audience and make your email stand out from other business emails. Here again is where a professional campaign can give your marketing strategy the powerful boost it needs to turn your email from swipe left to open, please!
   
   
4. Keep Your Customers in the Loop
   In addition to increasing your chances of return visits to your online or on-site business, emails do something equally valuable. They show your customers they mean more to you than tracking down another sale. Why is this important? Between digital marketing strategies and Google search returns, today's businesses are flooded with competition for customer purchases both online and off. By keeping customers informed about your latest happenings in the store or office, sharing your community support efforts, or sending them a holiday greeting, you are building trust with your customers and helping them feel more connected with your brand.
   
   
5. Draw Attention to Products or Services
   When you are looking for something specific, it can be hard to take in all that is offered at that place of business. A professionally managed email campaign can highlight specific products and services each month to avoid confusion or leaving the consumer feeling overwhelmed. Since the shopper has time to think about that highlighted item or service, there is a greater chance of making a purchase.
   
   
6. Content is King with Google Rankings
   Everyone is searching for your products and services online. Unfortunately, the hard truth is those on page 1 of Google's search return get 95% of the clicks! Custom email campaigns when crafted by the experts can encourage more clicks on your website links, including your blog posts, and your social media links. The more traffic you generate the better your chances of getting noticed by Google for better rankings!
   
   
7. Send Traffic to Your Website
   In the event you do not have a top-ranking site on Google, emails can give you another way to send traffic to your website for more sales and appointments. Your expert email creators will make a clear CTA for your website link that follows custom-made content for your audience, industry, and business to prompt swift action.
   
   
8. All Roads Lead Back to You! 
   In addition to your homepage website link, your professional email campaign can include strategically placed phone numbers for calls or texts, social media links, and website links for your product or service page, contact page, and blog page. With so many ways to contact you and make an appointment or purchase, emails take marketing to a whole new level. Plus, your emails can ask for reviews and make the process to give you those 5 stars effortless with a quick link!

How can I Get Started With My Email Campaign?
The first step is to speak with your email marketing experts at Architechs for the Web. By combining the right tools, proven techniques, and experience, our content gurus will create a beautiful monthly campaign that is tailored around your goals, business differences, industry, and audience. Are you ready to take back your leads from your competitors? Contact your marketing professionals by filling out our online form or calling (386) 951-4770.