7 Affordable SEO Strategies for Attracting More Attention

• Apr 15, 2021
• Architechs for the Web
• General Info

Is there an affordable SEO strategy you can apply right now to gain enough more attention for your website? Absolutely, and, best of all, they really work! These seven actions will generate leads and multiply your conversions without going over your marketing budget.

1) Hire a Monthly Blogger
If your blog is only being updated when you add a new team member or when you have a promotional offer, you may be missing out on an easy way to get noticed by search engines like Google for related popular search terms. Other costly mistakes include writing short articles or articles that do not have a casual flow. Search engines prefer a longer word count, engaging content, and eye-catching professional images. No time to learn all the rules behind Google's blog article preferences much less write these lengthy marketing gems? The good news is the experienced search engine optimization (SEO) writers at Architechs for the Web can write your blog articles at an affordable rate while you focus on doing what you love about your business.

2) Use Social Media to Your Advantage
Now, that you have a professional blog, let's show it off! Posting on social media is free, but growing your business on social media can be expensive. Architechs for the Web offers custom posting services that will keep your audience interested, entertained, and clicking on your website links. Plus, we can take that campaign to a larger number of targeted audience members with our PPC ad campaign management services. Sounds pricey, you say? Contact us for your free quote to see just how easy and budget-friendly all of our proven SEO techniques and services can be!

3) Request More Backlinks
Of course, one of your biggest advantages online comes from mastering the art of backlinks. These are links to your website that another company Google considers to be trusted and reliable places on their site. You can get these backlinks from joining professional organizations such as your local Chamber of Commerce or a trade organization. You can also ask complementary businesses or happy customers to backlink to your site. Yet another popular way to get them is to hire a professional SEO company to write a guest blog post on your behalf for a related industry site.

4) Launch a Professional Email Marketing Campaign
When you send out professionally-composed monthly emails to your customer base, you have a golden opportunity to reach more people with your message than through organic social media efforts alone. The majority of people already prefer email for business communications, and your campaign can include links to your blog, website, social media accounts, and review sites. This, in turn, boosts your website traffic, which increases rankings. 

5) Use the Right Tools of the Trade
Whether you use an SEO company or a DIY campaign, be sure you are using the top marketing tools like the pros! Check out these free and reasonably priced solutions that will help your hone your marketing strategy, interact with potential or current customers, and manage your business engagement.

• Google My Business - If you have not yet completed your profile on Google My Business, you are missing a great opportunity for responding to customer comments, showcasing your products and services, and getting Google's attention for better rankings. Plus, it's completely free! Build your profile, add your custom logo and products or services, post about your latest offers or share your recent blog articles, and communicate with customers without paying a single $1.
  
  
• Google Search Console - It may sound obvious, but your Google Search Console is one of your greatest marketing assets. When you type in related keywords to your products, services, and industry, you will find many suggestions for how shoppers are searching for your business that you can then incorporate into your blog articles, social media posts, email campaigns, and website content.
  
  
• Semrush - Speaking of keywords, another tool you will want to keep handy in your marketing toolbelt is Semrush! This free tool will give you a better understanding of what your audience wants to know about your business.
  
  
• Ahrefs - This tool is not free, but it is a great investment for the value of knowing which keywords and phrases you should be using in your marketing efforts along with many other higher-level benefits like website profile analysis. If you want to manage your online rankings like the pro, Ahrefs is a must!

6) Get More Reviews
Reviews tell search engines your business is legitimate and useful to a large number of their users. Be sure to respond to each review with an upbeat and productive comment. Then, double-check your review links are placed on your website and all email campaigns. Want more reviews? Use this contact form to ask us about how our professionally made-from-scratch emails that contain a review request are both economical and effective in getting more opens and clicks. 

7) Is Discounted Google Adwords a Thing?
This is an excellent question if you are trying to build your business online on a budget. While Google does not offer sale pricing on their PPC ads, the SEO pros at Architechs for the Web can offer you an amazing deal on your PPC ad campaign management services. Believe us when we say, it's worth getting excited over!

Ready for the Best Deal in Marketing?
If you are spending a fortune on marketing efforts with little reward in your Google rankings and website traffic, you are looking for help in the wrong location. Architechs for the Web has a proven history of helping hundreds of businesses across all industry types and sizes develop their online presence. We can help you too! Contact us today at (386) 951-4770 for your free marketing strategy and quote.