6 Costly Web Design Mistakes to Avoid When Hiring an Agency

• Jun 15, 2021
• Architechs for the Web
• General Info

You need a top-performing website and marketing plan that stays within budget, but costly mistakes can keep you from achieving your goals for marketing success. That's why we made this list of six pitfalls to avoid when looking for the right SEO agency for your business. By following this guide, you can select the firm that best showcases your services or products to an ever-expanding audience online and off that can't wait to learn more about your offerings!

1. Focusing too Heavily on the Cost
   As a national SEO agency, we work with businesses of all sizes and across a wide range of industries. Oftentimes, our clients come to us after trying DIY or low-cost websites and social media campaigns that saved money upfront yet cost more in terms of time, effort, and a significant decrease in performance. For websites, this issue is largely because your audience may not click on your URL or stay on your page to browse your products and services if your site is not secure. Plus, Google will not select your website for those coveted top spots in the search returns for related keywords and phrases if your site does not cater to mobile users or meet all the criteria for the Google algorithm that is constantly evolving. 
   
   
2. Website Shows Pricing Without Details
   Once you begin searching for that in-between option that is still affordable yet effective, it can be tempting to choose a web design company that posts prices openly on their website and cross that item off your "To-Do" list. Just be sure to check for examples of success, read the fine print for hidden fees, and remember that there are other marketing-related services that you will need in addition to an engaging website that attracts both the attention of your online shoppers and Google. For example, do they offer blog writing, social media posting, and email campaign services?
   
   Thankfully, there is a simpler solution besides using a magnifying glass on the website. The way to avoid overpaying while covering all your marketing needs is to contact the web design team for a free consultation and strategy session. This way, you know what you want to do in the short-term with your website and initial marketing campaigns, you can make a plan to start crushing your long-term goals in the near future, and you will feel more confident in your understanding of how much it will all cost.
   
   
3. Choosing a Template Design That Blends In
   The main goal of your website should be to stand apart from the competition online. You want the Google bots as well as your target audience to find your website easily and discover what makes you unique right from the start! But, when everyone has a website, how can you be sure your site is standing out in a sea of aggressively competitive players? Custom websites afford you the option of bringing your vision for your business to life with flexible designs that look just as great on mobile as they do on desktop monitors, include all of the latest SEO features, and capture your audience's attention with stunning images and as impressive design.
   
   
4. Putting Additional Marketing Services on the Back Burner
   As mentioned above, your path to growing your business and generating leads online is not solely dependent on your website. Although arguably the most important component of any successful marketing strategy, even the best websites can only showcase your products and services when someone is actively typing in related search terms or phrases. What about the rest of those potential customers who are passively browsing social media channels or those who have previously made a purchase and might be interested in other products or services you sell? Now, imagine linking your new custom-built website to your frequent posts, videos, emails, and PPC ad campaigns. How many more people would see your site that is as unique and amazing as your business with a more robust campaign plan?
   
   
5. Trusting Your PPC Search Ad Campaigns to Google Newbies
   Once you are ready to show your beautiful new website to the world, you can instantly gain access to the top of the search return through Google PPC ad campaigns. Plus, a third of search engine users report PPC ads as extremely helpful in finding what they are looking for online. However, while selecting an ad format and navigating through all the features, demographics, keywords, and negative keywords to leverage may sound simple, it takes some serious skill to make it effective. Therefore, search for web designers who are Google Partners for best results. 

Request Your Marketing Consultation With Architechs for the Web
If you are on the fence about which direction you would like to go with your marketing strategy or you simply need an updated website, contact the web design and content marketing experts at Architechs for the Web. We offer over 15 years of experience in applying our proven SEO tactics to help hundreds of businesses like yours achieve that next level of success. Get in touch with us by filling out our contact form online and find out which of our affordable packages is right for your immediate needs today as well as your expansion needs tomorrow!