5 Ways Professional Written Blogs Generate Results

• Mar 15, 2021
• Architechs for the Web
• General Info

Is your blog professionally written to maximize your results and generate more leads? If the answer is no, then you could be missing an invaluable marketing asset. Check out these five benefits you could be receiving with this one simple yet effective strategy. 

1. Boost Search Engine Rankings
   Tired of finding your website URL listed on the second or third page of search returns for related keywords and phrases? Maybe you cannot find your website listed at all. The fact is, most consumers are unlikely to continue searching past the first page. What's more, they may not look past the top five URL returns.
   
   This is particularly true if there is a Google map or PPC ads posted at the top and/or bottom of the first page. Suddenly, the first page becomes a narrow window of organic opportunity for a small group of businesses that Google's algorithm determines to be the best match for the search. The question is, how do you get noticed by Google's algorithm when your website URL is not ranking well? A professional blog service with a proven history of writing Google-optimized articles can give your website the attention it deserves. Through intentional keyword and key phrase placement, a casual flow, and a series of other expert techniques, our writers at Architechs for the Web help business websites like yours move up the Google listings to generate more leads online.
   
   
2. Add Another Reason to Visit Your Website
   While on the topic of increased visibility in the search return listings, it is equally critical to give search users a reason to click on your URL. Blog articles when well-written can offer a compelling hook to drive more traffic to your website and hold their interest once there. In other words, each professionally optimized article posted is helping your online presence grow. Then, once on your site, consumers can explore your products and services. Such exploration could easily convert into sales or appointments!
   
   
3. Encourage Your Audience to Linger Longer
   Longer website visits translate into better rankings for search engines like Google. A professionally optimized article that is at least 750 words, if not more, is more likely to receive Google's attention. Then, if the article is informative enough to hold the audience's interest,...you guessed it. Your rankings could improve. This is because Google is tracking the amount of time each user spends on your webpages. Therefore, that time spent on your engaging article can have a significant impact on your search rankings.
   
   
4. Answer FAQ About Your Products & Services
   A challenge businesses often have once visitors are on their websites is a lack of content available to answer key questions about your products or services. This can be due to a lack of room on the page or part of an attractive design strategy. Whichever the case, it is important to have a location on your website where users can go to learn more details about how your products or services are unique or why they should choose your business over a competitor. However, a poorly written blog article can put people off instead of drawing them in. Typos, spelling or grammatical errors and too few words are just some of the common mistakes novice writers make when adding a blog that could be avoided with a professional blog service.
   
   
5. Link In-House Articles to Social Media Pages & Email Campaigns
   Frequent social media postings and email campaigns are two excellent lead-generating services that can help spread the word about your business offerings beyond the search returns. Of course, if you are receiving promotional post after promotional post, you may be tempted to unfollow or unsubscribe. Sharing your informative blog articles that are written about popular topics related to your industry or business can add value to your page feed or email campaign while providing your audience with an option to visit your website.

Where to Begin?
As a top marketing agency, Architechs for the Web offers blog writing services that drive traffic and qualified leads that convert into sales or appointments. Our writers are experienced with all industry types and business sizes. Each topic is thoroughly researched and the content is customized for ranking factors as well as audience enjoyment. Learn more about how Architechs for the Web can improve your search engine rankings, build website traffic, and increase consumer engagement by completing our contact form on our website. Affordable, powerful, and effective results are within your reach. All it takes to get started is one step. Contact us today!