5 Types of Facebook Posts Businesses Should be Using

• Sep 01, 2021
• Architechs for the Web
• General Info

Have you been making the most of posting about your products and services or the latest happenings on Facebook? If you own a business Facebook page and you have not been using all five of these posting methods for growing your reach and engaging your audience, you are missing out on some extremely easy-to-use tools you're going to love! Take your posts to the next level by playing around with multiple styles of virtually effortless content creation.

Where to Begin for Business Owners
Before exploring the different types of Facebook posts you can create, it is important to properly set up your Facebook account for your business. Many businesses make the mistake of using personal accounts to share news and promos that may have a greater impact on their business page. Plus, people who follow their friends and family members on Facebook are looking for updates on their personal lives. A ton of promo posts may cause them to ignore your posts altogether and just text you to catch up instead. However, by using a business page for your business-related posts, you are able to better manage the news you would like your friends and family to know about the latest happenings in your store or the newest products and services you are excited to offer.

Perhaps the best reason to create a business account is the ability to schedule posts in advance. That’s right! With your Business Suite, you will be able to craft engaging content using all of Facebook’s post styles for a full month in one wildly creative brainstorming session.

1. Add a Photo or Video - Post Static Photos or a Video
This is the familiar posting style that started it all. By now, most business employees know how to write a quick update with an uploaded candid photo, graphic image, or video. To make promotional posts more interesting, Facebook also allows users to create a brief video with one image, the company name and logo, and a short title or message. Then, add a tag for a product or a URL to link the photo to your website or another social media page.

2. Photo Albums - Have a Collection of Photos? Make an Album.
If you have a lot of catching up to do with posting your photos or if you are the sort of business owner that loves to take candid team pics, Facebook has the post style for you! Users can share up to a whopping 1,000 photos in every album you create. This is the perfect style for those with restaurants with a ton of delicious food photos or businesses that hosted a special event.

3. Carousel Posts - Showcase More Products or Team Pics!
If it’s time for a new product or team photoshoot, it’s likely you’ll end up with a handful of great pics to share. Why not add more depth to your post by adding up to six photos that allow the audience to interact by scrolling through them all with a Carousel Post? Be sure to edit the photo URLs to link back to your product page to encourage more site visits.

4. Slideshow Post - Turn Your Photos Into a Video!
If your audience is feeling a little lazy, they may prefer a slideshow for your pics over having to click on each photo. Facebook will allow you to load up your photos, play them in a loop, add fun transitions, and select a fun melody for a professional-looking and sounding slideshow you’ll be able to put together in no time!

5. Instant Experiences - Mix it Up for Mobile Users!
Don’t forget about Facebook’s bread and butter, the mobile users! While some people still browse their social media news feeds on their laptops and PCs, the majority are viewing your posts on their mobile devices. As a result, Facebook offers businesses the chance to create a hodgepodge of Facebook posting styles in the same post. By using the Instant Experience style, you will be crafting one masterpiece containing eye-catching and highly engaging content with ease. In fact, Facebook provides templates that make the most novice user seem like a social media guru!

Not Sure What to Post?
With so many fun posting formats, coming up with written and visual content on your own is often the trickiest part. That’s why SEO companies, like Architechs for the Web, offer custom social media posting services that utilize the best strategies for your goals, message, and budget. Discover how affordable professional content posting can be by filling out our online form or calling (386) 951-4770 today!