4 Free Marketing Tools Every Business Owner Should be Using!

• Aug 01, 2021
• Architechs for the Web
• General Info

Marketing your products or services online has never been easier with some help from advanced tools like these. In this article, we'll show you how to turn your images into effective social media posts, search popular keywords to attract the right audience, and so much more. Want to know the best part? Business owners rejoice because these four solutions are FREE!

1. Google Tag Manager
?You may already know Google Analytics can tell you helpful data about who has been clicking on your website, including the users’ age range and the time of day your site is receiving the most activity. But, Google Analytics can only gather such critical information from the measurement code you provide throughout your website, app, email campaigns, and other digital projects. By using the code from Google Tag Manager (GTM), all your tag code is stored in one location and you will be tracking such data as PDF downloads from your site, which content is receiving the most and the least amount of attention from users, visitor’s favorite links, form submissions, video activity, and more. Plus, the GTM supports faster page load times, helps business owners and marketers to develop more effective strategies for tracking data, and requires zero coding ability. Best of all, Google offers this incredibly useful tool for free with no strings attached!

2. Soovle
Now that you know who is looking at your content and where your site, newsletter, or app could use improvements to attract more visitors, it’s time to run through your troubleshooting checklist. Here’s the first item on a marketer’s list - Are my keywords getting noticed on Google?

If the blog article or site page is not getting picked up by Google and ranking on the first page, chances are the keywords are not being placed as strategically as they could be for SEO purposes. Your search users online are not likely to scroll through page after page of URL listings to find the information they are after. Instead, they will probably either select something from the first page or enter another key phrase to retrieve a different listing. Therefore, a marketing professional’s primary goal is to help their clients’ URLs rank higher in the search returns by using carefully placed keywords and key phrases that are related to the client’s industry, the client’s location, and, of course, the products and services the client sells.

Here is where Soovle comes in. Instead of entering popular keywords/keyphrases in each of the top search providers to discover the most frequently searched words and terms, you can conduct tests on keywords/keyphrases in Soovle view the results from all of the top providers at once. Okay, you have to admit that’s pure genius, not to mention a massive time saver for marketing experts.

3. Canva
Have you seen those eye-catching graphics people create for social media posts and website pages that incorporate images with content and a really cool background? For example, there could be a couple of pseudo-transparent shapes, a quote box with a catchy phrase, a company logo, and an image. Canva is a free design tool that allows marketers the ability to create such graphics with ease. They even provide several free templates within each category and an extensive dropdown menu of project options like a Facebook post or video, business card, flyer, book cover, or presentation. What marketers love most about Canva, besides the free price tag, is the ability to craft professional-looking projects quickly without having to take graphic design courses.

4. Remove.bg
Another fantastic tool the marketing experts use frequently when designing website content, product labels, and graphic art projects is Remove.bg. Let’s say you take a picture and the subject is perfect for your marketing strategy, but the background is distracting, doesn’t fit with the image you are trying to convey or adds the wrong blend of colors to the project. It would be ideal to separate that subject from the background, but you would need to become a photo editing guru first, which takes more time than you have for that project. Never fear! Simply use Remove.bg to remove your background like magic. Bam! Now, you have a cheat for showing off the part of the photo you want to use for your campaign without having to turn into a pro photo editor.

Looking for More Tips to Attract Online Visitors and Generate Leads??
At Architechs for the Web, we’re all about helping businesses grow. That’s why we frequently update our blog with helpful strategies that have a proven history of getting results! For specific topics or to discuss the next step for your marketing plan, reach out to our team of skilled SEO experts and ask a question or schedule an appointment by filling out our online form. We’re here for you. How can we help?