3 Ways to Retain Customer Interest in Your Brand

• Nov 01, 2021
• Architechs for the Web
• General Info

Your brand says a lot about your company philosophy as well as the services or products you offer. Incorporating these three marketing strategies will allow your customers to stay connected to your brand throughout the year while building interest in your company news, sales, bundles, and events. Which one(s) are you missing that could be the key to developing your customer base and growing your reach online and off?

How Brand Marketing Improves Customer Retention
Before we get to what tactics you need to place your company name and philosophy in front of your customers, it's important to understand the value of fostering brand recognition at least monthly. When your customers discover more about your reason for starting your company, your sales approach, and your core business values, you are more likely to earn their trust and investment in your products and services. Then, as you continue your connection with your customers, you build on that loyalty with knowledge of your products and services that are new, on sale, related to their recent purchases, or perhaps lesser-known. Such knowledge will come in handy when it's time to make a purchase and your brand jumps to the first of the line in their minds!

Now that you know the importance of engaging your audience with your brand, let's talk strategy. There are three marketing campaigns every business should be using to keep your customers up-to-date and connected with your brand by shining a on ongoing spotlight on the latest happenings and product highlights.

1. Inform Your Customers Online and Off
After your stellar custom website built with a mobile-first design is up and running, it's time to let customers know you're open for business! Start by creating a subscription to receive your monthly or weekly email that can let customers know when their favorite items are on sale, your company has exciting changes brewing, or the new arrivals are in. Then, write an informative blog article at least monthly to attract search engines like Google and anyone looking for your products and services. Yep, you guessed it, social media channels should be next on your list where you can post videos about your products and team or link back to your helpful and informative blog articles or newsletter. 

Although fundamental for any business, these tasks should not be taken lightly. The voice, aesthetic, and content should match your business vibe and continue to spread your brand identity in a unified manner across the web. Yes, this means your emails too as this is the best method to use for reaching your customers who are not seeing your posts online. Your emails will need to include links to your website when the user clicks on the images and keywords. Also, you will want to use stunning graphics or engaging videos both in your emails and online throughout all of your campaigns that will get noticed by your targeted audience as they thumb through a sea of content.

2. Create Engaging Videos to Share Everywhere!
Once your social media channels are established, you can introduce fresh videos and personalized posts that will link back to your website and encourage more shares by viewers. You can also post them on your website directly or provide a link to them in your emails. Try to think of content that will inspire, inform, make your readers think, or dare them not to laugh. The more views you receive the more likely your social media following will grow and your traffic to your website will increase. Ads can help here as well as long as you have a PPC guru selecting the right ad campaign, audience demographics and interests, keywords to include, negative keywords to leverage, etc. Just remember, money spent on advertising that is not set up correctly is money wasted. For more help with your digital advertising needs, contact our Google team.

3. Send a Thank You
This is a simple yet powerful way to make your brand memorable. Every time a purchase is made, be sure to send a thank you note to your customer. This can be in a digital form or hand written note. The main takeway is not so much the medium used but the message that you value that customer's business and appreciate any constructive opinions so you can continue to develop a stronger community of consumers who love shopping with you. Additionally, depending if your thank you note is digital or printed, you can include a QR code, Instagram Nametag, Google review link, website link, or other quicklinks that prompt your customers to stay connected, store your business information or website in their phones, and share your brand or review with others. Just don't forget to respond to reviews or comments for the final touch to that warm fuzzy vibe you have going.

Not sure how to get started?
If this all sounds overwhelming, don't worry. Our experienced team has been helping businesses like yours expand their reach online and off for more than 15 years. We will craft your one-of-a-kind campaign using a combination of innovative marketing tools, proven techniques, and our own content management system (CMS) that makes managing your content as easy as 1...2...3. Simply contact our team for a free marketing consult. Let's grow your customer connections with your brand starting today!