Blog

• May 01, 2023

Have you been looking for an efficient yet cost-effective way to drive traffic to your business’s website? Then PPC, or pay-per-click, is what your business needs. Usually associated with first-tier search engines, PPC is an internet model that drives traffic to your website. Make it so that you, as the advertiser, will pay a publisher every time your advertisement is clicked. But those aren’t the only benefits of PPC Advertising.

• Apr 17, 2023
• Architechs for the Web

With it now being 2023, it is no surprise that content marketing is evolving in new and beautiful ways - but that also means your content marketing strategy always needs to be evolving and constantly changing. To help boost your marketing performance, here are three key content marketing trends that you should be watching out for or experimenting with in 2023.

• Apr 03, 2023
• Architechs For The Web
• General Info

For every business, it is essential to have a marketing budget. And, each year, more and more of your marketing budget will be directed toward your digital marketing needs. But did you know that the actual monetary amount on your digital marketing budget depends on factors such as type, size, and industry? Here are eight ways to optimize your company's digital marketing budget for the best value and outcome.

• Mar 15, 2023
• Architechs For The Web
• General Info

As a nonprofit organization, have you ever wondered if there are any resources out there that will help your organization thrive? On the path to success, no one wants to spend much money - especially for a nonprofit organization running off of grants, donations, etc. When it comes to your nonprofit organization's marketing and website development, what resources are out there to help your organization thrive? Here are two of the best options!

• Mar 08, 2023
• Architechs for the Web
• General Info

Have you been looking to improve your business’s search engine rankings? If this is the case, there is a chance that you have been overlooking a critical aspect of your business’s ranking - your Google Map Pack Ranking. One of the best things you can do for your business and your search engine ranking is to improve your Google Map Pack impressions. But before you do that, you must understand the Google Map Pack, where to find it, and how to improve your rankings. Here is everything that your business needs to know about the Google Map Pack

• Mar 01, 2023
• Architechs For The Web
• General Info

One of the most essential parts of any business's marketing strategy is having a healthy email marketing list - this will feed into your business's success. With the help of a healthy email list, there will be significant benefits coming to your business. When it comes to the marketing of your business, email marketing is one of the most cost-effective forms out there - it is the value provider, relationship builder, sales closer, news sharer, brand ambassador, and deal revealer. Not only will your email list help drive your business's ROI, but it will also give your business (no matter the size, big or small) a way to connect with customers naturally. You can contact them with new offers, promotions, events, products, and services, driving traffic to your company's website. So, if you want to grow your business's email marketing list, here are four simple yet effective tactics to build a quality email list.

• Feb 15, 2023
• Architechs For The Web

Invented in 1971, email has been around for nearly 50 years - making it one of the oldest and most effective marketing tools. With businesses still using email to connect with followers, leads, and customers, this is one of the best ways to engage leads (old and new) with news, promotions, information, and even special deals. Here is how email marketing turns leads into sales.

• Feb 01, 2023
• Architechs For The Web
• General Info

Especially when you are a non-profit organization, no one wants their website to look amateurish or outdated. Unfortunately, this can discourage potential donors from donating money to your cause or organization. One of the best ways to ensure you start on the right foot is to invest in professional web design for your non-profit. Here are five reasons why every non-profit should invest in professional website design.

• Jan 16, 2023
• Architechs for The Web

For any company, your website is one of the best assets that your business has. It not only gives your consumers a place to find out about your company, but it also provides them with information about why you are the best electrician and how you can help remedy any issues they may be having. But this only happens if you do a few things.

• Jan 02, 2023
• Architechs For The Web

Did you know that marketing campaigns help businesses and companies attract new customers, accumulate more sales, and generate more profit? Every business can benefit from marketing campaigns. But how can you tell if your marketing campaign is working? To measure the true success of your business's marketing campaign, you need to do more than measure sales and the amount of profit brought in. Here are four ways to determine if your marketing campaign is working.