Blog

• Mar 01, 2022
• Architechs for the Web
• General Info

If you have a website and your sales have dropped recently or if you have never seen a bump in sales since launching your website, chances are your business is not showing up on Google searches. An easy way to check is to search for the services or products you offer. If your website URL does not show on the first couple of pages of the organic search return or your business is not listed in Google Maps, the following issues may be the reason your website is not effectively driving online users to your business.

• Feb 15, 2022
• Architechs for the Web
• General Info

You know to review your tax plan, your annual budget for salaries and bonuses, the upgrades and renovations budget, your rainy day and someday funds, and your charitable donations for the year. But, one annual review business owners and company executives all too often forget to schedule is their marketing plan. Here are 5 reasons missing this strategy session could be a costly mistake.

• Feb 01, 2022
• Architechs for the Web
• General Info

Marketing plays an enormous role in the success of ASD Market Week exhibitors and attendees. The desire to make the best use of this highly energizing week that is packed with demonstrations and informative workshops is one thing all participants have in common. But, with only one week to make the best deals, discover top trends, and grow connections, it is imperative to utilize effective online marketing solutions to avoid missing a sale or special savings offer.

• Jan 15, 2022
• Architechs for the Web
• General Info

If your organic posts are not reaching enough users on Facebook and Instagram, creating Reels could offer the boost you’ve been missing to grow your audience and attract more viewers to your page or website. Since late September of 2021, Facebook has joined Instagram in allowing users to share Reels - a decision that may have transformed business social media marketing tactics forever. Check out these 4 key Reels strategies that could have a massive impact on your online reach, search return rankings, and sales conversions in 2022.

• Jan 01, 2022
• Architechs for the Web
• General Info

Posting videos on social media channels is essential to attracting more customers to your business feed, but it can become a time-consuming and overly complicated chore that takes you and your employees away from core business tasks. Luckily, these four marketiing tools combat the challenges of editing and uploading your engaging content and turn video posting into a smiple process that looks like you hired a pro.

• Dec 15, 2021
• Architechs for the Web
• General Info

Growing your law firm by attracting more clients online does not have to be overly complicated. That said, it will take the combination of the right tools, expertise, and support to expand your reach and connect with search and social media users who are looking for the services you offer. Use this SEO checklist to develop an effective marketing strategy that will give you a powerful boost in the search engine rankings you need to get noticed!

• Dec 01, 2021
• Architechs for the Web
• Online Marketing for CPAs

Gone are the days when a standard website could be enough to attract clients to your CPA firm's URLs online. Today, your CPA site is at the core of everything your clients know about your team, business values, and, of course, the services you provide. This means if you have been pushing off that free marketing analysis of your four-year-old website's performance as well as other integral search engine optimization services, you are likely far behind the competition in terms of both business growth and client retention. Here's why.

• Nov 15, 2021
• Architechs for the Web
• General Info

Posting informative and engaging content on your law firm blog is essential for attracting new clients to your website. The challenge comes with knowing what search engine users are searching for online as well as how to write articles that are both engaging and informative while climbing the Google rankings for related keywords. Thankfully, writing your content does not have to be time-consuming, overwhelming, or overly expensive. A professional marketing firm that is experienced in developing effective SEO content for attorneys could be the missing ingredient you need to turn your website and blog into a Google magnet!

• Nov 01, 2021
• Architechs for the Web
• General Info

Your brand says a lot about your company philosophy as well as the services or products you offer. Incorporating these three marketing strategies will allow your customers to stay connected to your brand throughout the year while building interest in your company news, sales, bundles, and events. Which one(s) are you missing that could be the key to developing your customer base and growing your reach online and off?

• Oct 15, 2021
• Architechs for the Web
• General Info

If your website is not attracting a lot of traffic, the issue could be how your brand is listed on different channels. One of the primary mistakes businesses often make when first forming an online presence is to use a different name for the company when setting up each online account. This could include subtle differences like capitalization variances as well as adding words like "The" or a city location. Discover why developing a clear brand identity across all channels is a critical component of your online marketing strategy and what you can do to improve your brand performance after different names have been used.