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8 Benefits of Facebook Marketing for Your Business

Author : Architechs for the Web
Sep 14, 2018

Hundreds of millions of people log on to Facebook every day. As a business owner, this presents a unique opportunity for you to connect with current and potential customers. It’s incredibly easy to get started setting up a Facebook page. The site’s algorithm allows you to set up a highly targeted marketing campaign that is bound to bring in results. Here we share 8 reasons to give Facebook marketing a try.

#1 Share Blog Articles

Many businesses keep a blog on their website. That’s a good thing, because new and relevant content can help your search engine rankings. To ensure you’re not the only one reading those articles, you should share them on your social media pages. When you post interesting articles to your Facebook page, your fans also have the opportunity to share them with others, which increases your reach. You can schedule to post the articles when you’re ready, but you should be available to answer questions and comments about your posts.

#2 Boost Posts

It’s not easy for a new business to gain followers and customers. Fortunately, Facebook simplifies the process of boosting your content. When you boost a post, a broader audience will see your content in their newsfeed. You’re completely in charge of the marketing campaign and can even ask Facebook not to show it to the people who are already fans of your page. Facebook will even let you target people who are similar to the fans you already have.

#3 Invite People to Like Your Page

When people share your content, you’ll get likes and comments from a variety of people. If they don’t already like your page, you can invite them to do so. This is a win-win, because they get to see more useful posts from you while you gain an interested follower. Here is how to invite people who reacted to your post to like your page on Facebook.

#4 Targeted Advertising

When you opt for mailings or TV ads, you don’t usually get to decide who your target market is beyond the specific geographic area. Facebook offers a lot more information about your potential customers, including ethnicity, age, gender, and location. Since they collect a lot of personal data, Facebook can help you reach your perfect customers. You can essentially target the type of person who would be your ideal customer by selecting specific interests or hobbies your audience must share.

#5 Interactions with Users

This can be a two-edged sword, but generally interactions with your users are a positive thing for your company. Since people can publicly comment and respond on your social media pages, you can demonstrate how you take care of your customers. People can even leave a review of your product or services. Finally, they can directly get in touch with you through Facebook Messenger and receive an instant response. Facebook Messenger is extremely convenient and free to use for anyone with an Internet connection.

#6 Direct Traffic to Your Site

Your biggest goal with online marketing is to direct more traffic to your website. Facebook allows you to do just that. A post doesn’t even have to go viral to help you expand your reach. After all, when one person shares your content, all their friends see it, too. This lends credibility to your offerings, but it also expands your reach dramatically if you can manage to create exciting posts people want to share.

#7 Grow Your Audience

There are many different options to use your marketing budget. You can take advantage of Google Ads to find the people who are actively looking for your services. However, Facebook allows you to grow your audience. You can bring your product in front of people who can benefit from your service, although they’re not currently looking researching your offer. Facebook allows you to connect with them and build a relationship. If you present yourself as knowledgeable and trustworthy, they’ll come to you when they’re ready to buy.

#8 Easy Setup

It’s easy to set up a Facebook page for your business. Anyone can do it in a matter of minutes. That being said, it does take an expert to optimize your page for best results. For example, you’ll need a great description, crisp images, and a relevant icon. It’s a good idea to keep your company identity the same across the board, using the same signature images and icons from your website on your social media page. Finally, there’s a learning curve with setting up Facebook advertising, which is why an expert can get you the results you want faster.