Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
If your company doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
Reasons why you should begin social media marketing initiatives include:
- - Interact with your Target Market
- - Respond to Problems Immediately
- - Your Competition has already embraced it
- - People are Receptive to social media platforms
- - It increases Leads and Sales
- - You will find customers that you didn't know existed
- - Level Playing Field
Social media marketing has been part of Architechs for the Web toolset. People expect businesses to have a solid social media presence. While this is considered to be primarily Facebook and Twitter, it has expanded quite a bit. Pinterest, Yelp and YouTube are vital to a strong social media foundation.
If your business isn’t active on social media sites, it is not too late. If you have been dabbling with it, it is time to take it to the next level. Give Dominic a call today and see what his team of experts can do to help your business thrive!